Mariam Maréchal

Recruited and managed a team of 4, set priorities, ran team meetings, and conducted annual reviews. Produced and coordinated multi-format content (videos, series, podcasts, motion design, blog articles, case studies) and ran the editorial calendar, achieving major growth in community, views, engagement, and interactions. Launched a paid social strategy across LinkedIn and other platforms with B2B/B2C messaging and tracking. Launched an influence programme for financial products with compliance sign-off on every communication.

Recruited, trained, and managed a team of 4; set priorities, facilitated team meetings, and conducted annual reviews. Produced and coordinated multi-format content (videos, series, podcasts, motion design, blog articles, case studies) and owned the editorial calendar. Launched paid social strategy for both B2B and B2C on LinkedIn/Facebook/Twitter/Instagram with tracking. Built an influence program for financial products with compliance sign-off for every communication. Drove social media impact including website traffic and community growth.

Deliver marketing for several clients in parallel across the French and UK markets, including financial institutions and Clarins (key account). Own executive content strategy and production (LinkedIn thought leadership, editorial calendars mapped to audience pain points) and run targeted outreach/social selling on LinkedIn via Sales Navigator. Build AI-assisted tools for research, audits, and content repurposing (e.g., content-scoring analyser, audit templates). Manage newsletters, email campaigns, and reporting; set paid social strategies (LinkedIn/Meta). For Clarins, designed bilingual training books (English & French) used by trainers in France and abroad.