Jess Kadel
I’m Jess Kadel, a British UX and web designer who loves creating beautiful, results-driven digital experiences. I lead design and optimization work across complex websites, prioritising brand and conversion.
About
I’m Jess Kadel, a British UX and web designer who loves creating beautiful, results-driven digital experiences. I lead design and optimization work across complex websites, prioritising brand and conversion.
Most recently at Babbel, I led the Babbel for Business rebrand, analysed and redesigned hundreds of pages across multiple geographies, and built a scalable web design system. Earlier roles included leading a UK design department across multiple brands at Chester Race Company, running UX audits and training junior designers at Salience Search, and designing and writing for clients with a strong SEO and content focus throughout my earlier career.
- 10 years' experience
- Joined October 2026
Industry experience
- Software & Internet
- Education
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Led the Babbel for Business rebrand, analysed and redesigned over 480 pages across 6 geos, and built the web design system. Focused on improving user experience and conversion performance through structured analysis and design execution.
Headed the design department and oversaw production of assets across Chester Racecourse’s 7 brands, including digital and print materials. Managed design output to support brand consistency and campaign delivery.
Performed UX audits and pitched recommendations to clients. Trained junior designers, analysed and improved UX metrics across a range of sites, and supported marketing outcomes through data-informed design improvements.
Education
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