Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Lamis Salmy, a UI/UX and product designer from Tunisia with 8+ years of experience creating high-fidelity digital products, landing pages, and marketing visuals. I enjoy turning complex ideas into clear, user-friendly interfaces—combining strong product strategy with detailed UI execution to help teams deliver experiences people actually want to use.…

Lamis Salmy

Product Designer, UI Designer, UX Designer, +2





I’m Lamis Salmy, a UI/UX and product designer from Tunisia with 8+ years of experience creating high-fidelity digital products, landing pages, and marketing visuals. I enjoy turning complex ideas into clear, user-friendly interfaces—combining strong product strategy with detailed UI execution to help teams deliver experiences people actually want to use.…

Available to hire

I’m Lamis Salmy, a UI/UX and product designer from Tunisia with 8+ years of experience creating high-fidelity digital products, landing pages, and marketing visuals. I enjoy turning complex ideas into clear, user-friendly interfaces—combining strong product strategy with detailed UI execution to help teams deliver experiences people actually want to use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Product Designer at IXSoft - Tunsia

January 1, 2025 - Present

Founded and led a digital design agency specializing in strategic UI/UX and scaling product strategy for B2B clients. Collaborated with stakeholders to align design outcomes with business goals, improving platform adoption and user workflows. Led product discovery for high-stakes applications and validated complex logic before development. Designed high-converting landing pages, interactive prototypes, and digital marketing materials for diverse B2B clients.

UI/UX Designer at Alwasaet (K SA - Remote )

January 1, 2022 - January 1, 2024

Conducted user research and competitor analysis to redesign complex web and mobile management platforms for universities. Optimized student and administration interaction flows, reducing task completion times by 45%. Built and maintained a scalable design system from scratch, accelerating sprint delivery timelines by 30%.

UI/UX Designer at M S Solution (Tunisia )

January 1, 2020 - January 1, 2022

Designed end-to-end banking web and mobile applications for a financial and banking solutions agency. Used Generative AI tools (Claude, Cursor) to accelerate prototyping and AI-assisted UX research, reducing product cycle times by 25%. Balanced technical feasibility with business constraints to translate complex financial logic into accessible digital experiences.

UI/UX Designer & Team Leader at Zedney

January 1, 2017 - January 1, 2019

Led a cross-functional design squad through product discovery, aligning UX strategy with business KPIs to increase user retention by 20%. Spearheaded high-fidelity interactive prototypes and executed usability tests to validate core features before engineering handoff. Established platform consistency and created UI libraries across multiple web and mobile applications.

Freelancer UI/UX Designer at Worldwide

January 1, 2014 - January 1, 2017

Delivered pixel-perfect, responsive web and mobile designs for international clients across different industries. Performed usability audits, accessibility improvements, and ensured visual consistency aligned with client conversion goals. Created engaging motion graphics and video teasers using Adobe Premiere and After Effects to strengthen brand social media presence.