Giu.Laport

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I’m Giuliana Laportella, a multidisciplinary graphic designer working across visual communication, editorial design, digital interfaces, branding, exhibitions and video production.

About

I’m Giuliana Laportella, a multidisciplinary graphic designer working across visual communication, editorial design, digital interfaces, branding, exhibitions and video production.

My background in visual arts, photography and scenography informs an approach that combines creative thinking, visual storytelling and attention to detail. I develop projects from concept to final production, working with typography, imagery, layout, copywriting and visual identity to create clear, engaging and coherent communication.

My experience includes art publications, corporate brochures, mobile app interfaces, exhibition graphics, promotional videos and digital content. I often manage projects independently, bringing together creative direction, design and production while maintaining consistency across different media.

I collaborate with international clients, particularly in technology and hospitality, and I’m equally interested in projects within publishing, arts and culture. My focus is on transforming ideas and complex information into thoughtful, accessible and distinctive visual experiences.

  • Joined October 2026

Languages

  • EnglishBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

Projects · 7

Logo Design e Visual Identity

Massimo Bontempelli Study Centre | Conceptual Logo Design A conceptual logo proposal for the Massimo Bontempelli Study Centre, inspired by the Italian writer's literary legacy and his connection to Magical Realism. The design focuses on the MB monogram, combining typographic clarity with a symbolic interruption of the letterforms. A deliberate negative space cuts through the monogram, creating a threshold between the visible and the invisible — a visual metaphor for Magical Realism. This interruption also evokes time as a moment of suspension, transition and transformation. The minimalist approach aims to balance conceptual meaning with simplicity, recognisability and visual clarity, creating a distinctive graphic symbol rooted in literary and artistic research. My role: Concept Development, Logo Design, Typography and Graphic Design. Project type: Independent Conceptual Design Proposal. Sector: Arts, Literature & Cultural Identity.

  • App Designer
  • Art Director
  • Brand Designer
  • +2
Innovation Is Nature | Creative Direction & Video Production

A promotional brand video developed for the hospitality technology sector, exploring the relationship between nature, innovation and the simplification of everyday processes. I conceived and developed the project from the initial idea to the final audiovisual production, taking responsibility for the creative concept, art direction, storytelling, copywriting, visual branding, video editing, music selection and audio editing. The narrative draws inspiration from the natural world and transitions into a hotel reception environment, illustrating how technology can simplify the guest check-in experience while leaving more room for human hospitality. The reception scenes were created using AI-generated imagery and integrated into the video as part of the visual storytelling approach. Through cinematic imagery, carefully structured messaging, visual transitions and a coordinated soundtrack, the video transforms a technical service into an engaging and accessible brand story. My role: Creative Direction, Art Direction, Concept Development, Copywriting, Graphic Design, Visual Storytelling, Video Editing, Music Selection and Audio Editing. Format: Promotional Brand Video | 45 seconds | Full HD (1920 × 1080) Sector: Hospitality Technology

  • App Designer
  • Art Director
  • Brand Designer
  • +2
Trade Show Stand Design | Hospitality Technology

A large-format exhibition graphics project developed for the hospitality technology sector, designed to communicate a digital check-in solution in a clear, engaging and visually coherent way. The project included the visual concept, panel graphics, messaging hierarchy, layout design and adaptation of communication materials for a trade show environment. The aim was to translate product features and brand values into a spatial visual system that could work effectively at different viewing distances. The stand combines strong headlines, interface visuals and a clean visual structure to highlight key service benefits such as self check-in, dedicated tablet solutions, kiosk mode and system integrations, while maintaining a clear and contemporary presentation. I also developed the visual arrangement of the stand panels in relation to the exhibition space, ensuring consistency between communication, readability and visitor impact. My role: Exhibition Graphics, Graphic Design, Art Direction, Visual Communication and Layout Design. Sector: Hospitality Technology

  • App Designer
  • Art Director
  • Brand Designer
  • +1
Mobile App UI Design

User interface design for a mobile application developed for the hospitality industry, aimed at simplifying hotel check-in and guest registration. I designed the visual interface, screen layouts, navigation elements, icons, typography and colour system, focusing on clarity, visual consistency and ease of use. The selected screens illustrate key stages of the guest experience, including reservation search, personal information management, guest identification and digital signature. The project combines functional interface design with a coherent visual identity, transforming complex check-in procedures into a clear and accessible digital experience. My role: UI Design, Graphic Design, Mobile Interface Design, Visual Communication and Layout Design. Client: PassportScan Cloud Sector: Hospitality Technology

  • App Designer
  • Art Director
  • Brand Designer
  • +2
Brand, Brochure & Visual Communication

I designed this brochure for PassportScan Cloud, a hospitality technology platform focused on digital check-in and guest data management for hotels. The project was developed to communicate the product’s key features and benefits in a clear, engaging and visually consistent way for the international hospitality market. I created the overall visual concept, brochure layout, graphic design, image selection, product presentation and copywriting, translating technical information into a more accessible and persuasive communication tool. The brochure highlights core product functions such as document scanning, self check-in, kiosk mode, cloud data management and PMS integrations, while maintaining a clean visual structure aligned with the company’s brand identity. My role: Graphic Design, Art Direction, Brochure Design, Visual Communication and Copywriting. Client: PassportScan Cloud Sector: Hospitality Technology

  • App Designer
  • Art Director
  • Brand Designer
  • +2
Editorial Layout — Photography & Poetry

A selection of interior pages from Paesaggi di Passaggio, an artist's book published by Onyx Editrice in 2011. The editorial design explores the dialogue between black-and-white photography and poetry through minimalist layouts, balanced typography and carefully structured negative space. Each composition brings images and words into a visual relationship, creating a consistent editorial identity while preserving the expressive qualities of both photography and text. My role: Creative Direction, Editorial Design, Photography, Typography and Page Layout. Publisher: Onyx Editrice | 2011

  • Art Director
  • Graphic Designer
Paesaggi di Passaggio | Editorial Design & Photography

An independent art publishing project combining black-and-white photography, poetry and visual storytelling, published by Onyx Editrice in 2011. I developed the creative concept, art direction, editorial layout and visual identity of the publication, exploring the relationship between photographic images and literary texts. The design combines carefully structured typography, minimalist compositions and generous negative space, creating a coherent visual experience that allows images and words to interact. The publication includes poetic translations by Vito Riviello and an afterword by Gabriele Perretta. My role: Creative Direction, Editorial Design, Graphic Design, Photography, Typography and Layout Design. Publisher: Onyx Editrice | 2011

  • Art Director
  • Brand Designer
  • Graphic Designer

Work experience

Freelance Graphic & UI Designer · PassportScan CloudMay 2021 – Present · 5 yrs 7 mos

Graphic design and visual communication for a hospitality technology company. My work includes brand identity, website graphics and WordPress content, mobile app UI design, brochures, newsletters, social media assets, and exhibition graphics. I also create promotional videos and product tutorials, developing visual concepts, storyboards, and content that make technical information clear and engaging.

Seminar Lecturer – Image and Word · Accademia di Belle Arti di BreraJan 2015 – Jan 2018 · 3 yrs 1 mo

Led seminars exploring the relationship between image and word, connecting photography, poetry, and visual arts, with a focus on visual storytelling and the dialogue between text and images.

Onix Editrice · Creative & Editorial DirectorJan 2010 – Jan 2014 · 4 yrs 1 mo

Creative and editorial direction of publishing projects combining photography, poetry, and visual arts. Responsible for developing editorial concepts, art direction, graphic design, and page layouts for art publications, coordinating the relationship between images and text.

Education

Diploma in Set Design — Italian Academy of Fine Arts, Old System (Vecchio Ordinamento) · Accademia di Belle Arti di Roma1997 – 2002

Studies in scenography and cinema, with a focus on spatial composition, visual storytelling, and the relationship between space and image. Final thesis focused on cinema.

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