Adam Leksit

Provided end-to-end content production and YouTube support as an outsourced partner. Led content strategy and channel development, audience/competitor research, format and topic ideation, and scriptwriting. Managed production and post-production (editing, motion design, sound design), handled packaging (titles, thumbnails, video structure), performed retention and analytics-based optimization, and coordinated client communication and project management across different niches and business models.

Built and led a content department from scratch for a psychology and education media brand, owning the full content operation: strategy, positioning, team management, and integration with marketing and revenue goals. Designed tone of voice, formats, visual direction, production workflows, and quality control. Led hiring/onboarding and performance management, supervised editorial standards and script development, directed interviews and filming, and created content funnels connected to webinars and lead/course generation. Restored growth after platform restrictions and strike-related issues by removing restrictions and rebuilding operations while establishing a scalable production system that supported consistent inbound leads.

Led full-cycle YouTube production across multiple business and media brands, managing up to 10 channels simultaneously. Built and coordinated production teams (editors, camera operators, directors, designers, scriptwriters) and developed scalable content systems for B2B, franchise, real estate, and personal brand projects. Managed strategy, scripting, production, post-production, publishing, and analytics, including nationwide on-location logistics. Contributed to multi-million view performance while strengthening brand authority and lead generation.