Frances Syfranasy

Led end-to-end project management for two annual global Customer Experience events across North America, Europe, Asia, and Australia, coordinating cross-functional teams across time zones to reach 500+ attendees across sites. Wrote and produced a one-month pre-event content rollout plan in collaboration with marketing to craft platform-specific copy and a social media calendar tailored for distribution through internal channels (Viv Engage and others). Recruited 25+ external sleep apnea patients for interviews, managed multi-site tours and on-site logistics including vendor relationships and event branding to deliver consistent, on-brand experiences. Used generative AI tools (Microsoft Copilot, ChatGPT) to build reusable prompt templates drawing from an existing repository to keep outputs consistent and scalable. Planned and executed an in-person team meetup for 75+ team members, managing catering and team-bonding programming across three teams.

Developed and executed marketing strategies across multiple social media platforms (Instagram, Facebook, TikTok) for college initiatives, contributing to a +103.9% increase in engagement within 30 days. Produced compelling multimedia content that drove a +133% increase in video views by tracking KPIs and using market trends to measure and enhance audience engagement. Led a campaign to overhaul the college newsletter using competitive analysis and marketing analytics, resulting in a +2.5% increase in click-through rate. Maintained a college-wide newsletter with 3,900+ users via MyEmma, ensuring timely weekly updates by curating campus events, available resources, and relevant content sourced from multiple stakeholders.

Led the end-to-end launch of a user-centric website for non-profits supporting refugees and created a brand and content development style guide for stakeholder handoff, driving an +86% increase in new site visitors. Collaborated cross-functionally with researchers, visual designers, and developers using time management and interpersonal skills, including handing off content development to stakeholders. Enhanced website appeal and user engagement by applying systems thinking and wireframing techniques to optimize donation and volunteer screening flows, aligned with market trends and go-to-market strategies, resulting in a +178% increase in website traffic.