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I’m a B2B marketing specialist with 5+ years of experience across SaaS, fintech, and digital marketing. I focus on content-driven demand generation, lead generation funnels, and campaign execution that help B2B teams consistently attract and convert paying customers.…

Yelyzaveta Vasylenko

Digital Marketer, Marketing Strategist, Content Strategist

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I’m a B2B marketing specialist with 5+ years of experience across SaaS, fintech, and digital marketing. I focus on content-driven demand generation, lead generation funnels, and campaign execution that help B2B teams consistently attract and convert paying customers.…

Available to hire

I’m a B2B marketing specialist with 5+ years of experience across SaaS, fintech, and digital marketing. I focus on content-driven demand generation, lead generation funnels, and campaign execution that help B2B teams consistently attract and convert paying customers.

Skills

Lead Nurturing

Email Marketing

SEO Copywriting

Experience Level

Lead Nurturing

Expert

Email Marketing

Expert

SEO Copywriting

Expert

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Czech

Advanced

Work Experience

Marketing specialist at FTX Consult

March 1, 2025 - September 1, 2026

Generated 2 paying B2B clients through organic content and lead-generation funnels within the first two months. Developed and executed B2B marketing initiatives for SaaS/fintech products across content, partnerships, lead generation, and campaign support. Coordinated 3 external vendors for design, video, and paid media by managing briefs, deadlines, and delivery to support campaign execution and growth.

Vice president of Marketing at AIESEC (volunteering organization)

October 1, 2024 - Present

Developed and implemented marketing strategies for a business conference using both content creation and offline promotion to drive engagement, resulting in 80+ registrations. Collaborated cross-functionally and led a team of 8 to optimize outreach efforts using data-driven insights to increase event visibility and attract a professional audience. Established a strategic partnership with Quick Jobs to expand access to employers and increase engagement from a relevant professional audience.

Marketing specialist at Freelance

January 1, 2020 - March 1, 2025

Developed and executed content and digital marketing strategies for clients across multiple industries. Managed social media content, campaign planning, and audience growth across key digital channels. Helped an education client increase product revenue from $6K to $14K through content and marketing optimization.