Mike Dirks

Owned CRM and email operations for a database of ~15,000 contacts, including segmentation, lifecycle categories, lead tracking, workflow setup, and data quality processes. Built and tested email/SMS campaign infrastructure using Resend, n8n, Twilio, Base44, webhooks, branded link tracking, triggered follow-up, and pre-send quality checks. Operated multi-step sequences end to end (e.g., a 5-email authority nurture and a 10-email sales pitch sequence) with reply tracking, follow-up variants, and suppression handling. Ran outbound email campaigns with testing on subject lines and send timing, and reported weekly on opens, clicks, replies, and conversions.

Designed and delivered workshops, software demonstrations, and one-to-one support for 100+ professionals. Focused on systems, content, and technology adoption, creating practical training materials that non-technical audiences could follow. Supported learners through implementation and ensured training translated into real-world usage.

Planned and published audience-focused campaigns across web, video, social, and email. Translated complex topics into clear, useful content to support lead generation and build client trust. Owned the content planning and distribution approach to maintain consistent engagement across channels.