Swati Singh

Developed and executed enterprise-level SEO strategies for a high-traffic EdTech platform to increase sustainable organic traffic, qualified lead generation, and revenue. Spearheaded AI-powered SEO workflows using ChatGPT, NLP optimization, and automation tools, including GEO tactics to capture visibility across AI platforms such as ChatGPT and Google AI Overviews. Managed end-to-end technical SEO health via Screaming Frog, SEMrush, and Search Console—addressing crawlability, indexing, Core Web Vitals, and site architecture bottlenecks. Collaborated with Content, Product, Engineering, and Marketing to deploy scalable content and UI/UX enhancements, and delivered performance insights and growth roadmaps using GA4, GSC, and Looker Studio.

Designed and executed on-page and off-page SEO roadmaps for a leading high-traffic EdTech platform, building scalable organic lead generation pipelines. Managed and optimized 30+ Google Business Profiles (GBP) with local keyword targeting, citation alignment, and NAP consistency, doubling local search leads. Conducted in-depth website audits to resolve indexation and crawl efficiency issues and launched search-intent-driven content campaigns. Integrated AI and NLP frameworks to improve keyword relevance and streamline content production at scale.

Optimized core web pages for a large EdTech platform, managing schema markup, internal linking structures, and meta tags across tens of thousands of pages. Delivered targeted link-building and outreach campaigns including guest posting and authoritative domain acquisition to improve domain authority and keyword rankings. Partnered with editorial teams to perform competitive content gap analysis and ensure strong alignment with user search intent.