Yan d ra M aría V arg a s V ald ez
I’m a fashion-focused digital marketing and social media specialist based in Milan, with experience shaping multi-channel content, brand storytelling, and event communications across international markets.
About
I’m a fashion-focused digital marketing and social media specialist based in Milan, with experience shaping multi-channel content, brand storytelling, and event communications across international markets. I enjoy turning research and competitor insights into clear strategies—planning content, setting KPIs, and optimizing performance across campaigns and channels.
I’ve worked with multiple brands, supporting rebranding, developing PR and communications initiatives, and managing website and e-commerce content to boost visibility and engagement. I also leverage modern creative and automation tools (from Meta/LinkedIn ecosystems to Adobe and AI platforms) to produce polished assets and strengthen audience connections through consistent, data-informed execution.
- 5 years' experience
- Joined October 2026
Skills· 20
Languages
- EnglishFluent
- Spanish; CastilianFluent
- ItalianAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
- Retail
- Other
Work experience· 6 roles
Led social media strategy, content planning, KPI analysis, and optimization across five brands in national markets. Conducted market and competitor analysis to inform brand positioning, content strategy, and campaign communication. Supported internal alignment during a company rebranding initiative and represented the brand at international industry events (Cosmoprof Bologna, Beauty Istanbul, Beautyworld Middle East), contributing market and trend insights to guide product development. Coordinated presentations, newsletters, and CRM data to support cross-functional marketing communications.
Coordinated marketing communications and social media strategy across four brands, aligning content with corporate campaigns and marketing initiatives. Monitored KPIs, market trends, and competitors while supporting influencer collaborations and vendor coordination.
Education
Certifications and awards· 6
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