Murad Guliyev

Managed ticket control at access points across different zones during the Azerbaijan Grand Prix. Supervised and assisted volunteers scanning tickets with handheld devices to ensure smooth entry. Troubleshot scanning equipment issues in real time to minimize delays and keep crowd flow steady. Provided on-the-spot support for attendees with ticket-related problems and coordinated with staff, volunteers, and technical teams to maintain safety and operational efficiency at high-volume entry points.

Lead planning, execution, and optimization of digital marketing campaigns across Meta Ads, TikTok Ads, Telegram Ads, Google Ads, DV360, and Search Ads 360. Serve as Digital Lead for the LEGO account in Azerbaijan, managing local digital strategy, media planning, and campaign execution with regional and local teams. Support clients including VISA, Servier, and Electrolux by implementing agreed digital strategies and ensuring alignment with brand and campaign objectives. Coordinate timely delivery of assets, manage budget control and audience targeting quality, and provide regular performance updates via detailed reporting. Monitor and analyze performance to deliver insights and recommendations to improve ROI, refine targeting, and optimize media spend.

Supported planning, execution, and optimization of digital campaigns on Meta Ads, TikTok Ads, Google Ads, DV360, and Search Ads 360. Assisted multiple clients including VISA, &KG, Servier, and Electrolux across awareness, engagement, and conversion stages. Contributed to campaign setup, audience targeting, day-to-day monitoring, and optimization to align with client goals. Prepared performance reports, analyzed metrics, and shared actionable insights with managers; coordinated with internal teams and partners to ensure accurate and timely delivery of campaign assets and regular client updates.