Andrea Gilberti

Spearheaded design direction for Ray, a global AI-native AdTech platform—owning initial product definition and conceptualization from day zero through the first private beta for 100 selected agencies. Helped shape and scale product/design culture, elevating design maturity across teams. Owned end-to-end product definition in close collaboration with cross-functional stakeholders and the VP of Design. Led a team of 8 junior and mid-level designers with hands-on mentoring. Maintained an AI-native design system using Figma variables and tokens, and bridged design-development execution using Claude Code, Tailwind CSS, and token workflows to streamline front-end implementation.

Designed interfaces that simplify complex supply chain and retail workflows, turning logistical bottlenecks into streamlined operator experiences. Led AI integration efforts using agents and designed conversational enterprise support chatbots. Modernized AI-assisted design-to-code handoff with structured token systems, decreasing front-end bugs by 15%. Ensured 100% WCAG accessibility compliance across newly released enterprise tools.

Led product design for advanced fintech and wealth tech integrations, including high-stakes digital products and BNPL infrastructure for global banks and financial institutions. Built and maintained multi-brand design systems using Figma Tokens and variables for consistency, compliance, and fast implementation across platforms. Facilitated technical discovery workshops to align engineering/regulatory constraints with user needs. Produced high-fidelity functional prototypes that supported multi-million SEK contract wins with Tier-1 financial institutions.