Ray Rosa

Conceived and led design intelligence initiatives end to end, translating brand and accessibility requirements into governed, machine-readable foundations and an AI-ready roadmap. Defined the operating model and roadmap backlog and framed interaction models (human review, cybersecurity, and data protection). Redesigned navigation, onboarding, and knowledge experiences across SAP S/4HANA/Signavio (as stated), Celonis, and SAP LeanIX, translating specialist content into employee journeys. Consolidated fragmented innovation programs and vendors into a multi-tenant platform ecosystem by redesigning service architecture, journeys, navigation, and categorization. Served as a walk-me contact for IT & Digital Innovation, configuring events and dashboards to study onboarding, discoverability, adoption, and usage behavior signals to guide decisions.

Centralized business assets consumption and API discovery by redesigning the front end and information architecture of Composable Assets Hub v2. Defined governed APIs and MuleSoft capabilities to make enterprise reuse easier within organizational controls. Translated enterprise architecture into developer journeys (e.g., APIs in Action, Product Developer’s Journey), aligning architects, developers, product owners, business, and research & development around access, content, governance, and maintenance. Delivered a governed API catalogue and developer guidance structure for discovery and reusability, reducing costs and project duplication across markets (31% decrease in one year after relaunch). Conceived a new point of consumption for 100% R&D global tools with a centralized platform enabling app-to-app connectivity and boosting researchers’ productivity by 62%.

Built and governed reusable global design foundations, defining tokens and reusable components and documenting implementation in a Storybook for international market teams, resulting in 100+ governed design system assets. Prototyped and contributed React and TypeScript interfaces, working with product and engineering teams across eCommerce and connected product experiences. Designed device-setup journeys and published 400+ pictograms, ensuring each asset was individually reusable for international teams. Developed and designed custom portals for asset consumption and supported the Design System team as a core member, working across Spain and Portugal across five domains with responsibilities including digital campaign coordination, performance/operations analysis, incident management impacting customer journeys and order integrations, and connecting UX and content decisions with daily eCommerce delivery.