Joel K. Ezéchiel ETTIEN
I’m Joël Ezéchiel ETTIEN, a digital marketing professional specialized in content, social media, and influencer marketing.
About
I’m Joël Ezéchiel ETTIEN, a digital marketing professional specialized in content, social media, and influencer marketing. Based in Abidjan, I’ve built hands-on experience delivering 360° communications results, particularly through community management and editorial strategy on Meta platforms.
For the past months at Splash Media, I’ve autonomously managed a Facebook and Instagram digital media outlet—growing the audience and engagement while tracking performance through Meta Business Suite to continuously optimize content. I’m also a business and digital communication master’s student, and I hold HubSpot and Google Ads certifications to support my work with data-driven marketing, KPI reporting, and campaign coordination with influencers and partner media.
- 2 years' experience
- Joined October 2026
Languages
- FrenchFluent
- EnglishIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Education
More experts in Abidjan, Côte d'Ivoire
Work experience
Autonomous management of a digital media outlet on Facebook and Instagram. Defined and implemented the editorial strategy and content calendar, with a priority on Facebook. Monitored performance using Meta Business Suite metrics (views, reach, interactions, follower growth) to adjust content. Produced website articles and content for partner media outlets. Achievements since November 2025 include +44,400 followers, 102.7M Facebook views, 14.1M viewers, 806,700 interactions, and 151,200 page visits; and 603,700 Instagram accounts reached, 30,900 interactions, plus +1,200 followers over the same period.
Managed brands’ and projects’ digital presence across Facebook, Instagram, and TikTok through content creation, planning, and publishing, including editorial calendars. Covered festivals, conferences, and ceremonies by producing interviews, photos, and videos for brands such as Infinix and Orange, and coordinated on-the-ground media production. Guided media outlets at a sponsored festival and supervised a three-person content team. Identified and contacted approximately 30 influencers (10 macro, 20 micro) for campaigns, with final selection by brands (Infinix, Tecno, ZTE). Converted conference and ceremony content into articles for partner media outlets.
Education
Certifications and awards· 6
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