Luca Barone

Editorial curation and planning for the Journal section dedicated to vintage watches, including topic selection and the development of guides and long-form features. Created and produced content on references, collections, and watchmaking history with a focus on the vintage market and collecting culture. Helped define the Journal’s content strategy to strengthen Momentum’s digital positioning and showcase its selection of vintage timepieces.

Defined the magazine’s content strategy, tone of voice, and publishing standards, and managed editorial workflows from briefs and commissioning to coordination, deadlines, and final approvals. Oversaw the magazine’s end-to-end editorial output (articles, interviews, and branded content), with direct involvement in writing, editing, SEO, layout, and publishing while balancing editorial identity with brand collaborations. Represented the publication at international events and press trips, building relationships across watch maisons, press offices, watchmakers, designers, and senior executives. Used Google Analytics to evaluate readership and inform editorial planning, identifying audience interests and improving coverage. Developed fine watchmaking content through topic selection, editorial angles, writing, and publication, including new releases, collections, and reference-focused history and technical innovation.