Maya Touati

Continued as sole product designer (UX/UI) for web and mobile, collaborating cross-functionally and driving redesigns and experience improvements for insurance and B2B workflows. Worked on design system usage and iteration, and used analytics and research to identify pain points and translate them into product enhancements. Supported product outcomes including improved registration growth and streamlined customer journeys through updated information architecture and user flows.

Built the foundations of the product’s design system library in Figma, contributing to a reusable component approach for consistent UI development. (Case study referenced in portfolio.)

Owned UX/UI for web and mobile products, collaborating with marketing, development, and management. Redesign focused on the insurance mobile app (iOS & Android), enabling users to manage policies and submit claims in under three minutes and achieving #1 ranking in Germany for an insurance app list in 2024. Sustained 5–6% growth in new account registrations for seven consecutive months. Also redesigned a B2B customer self-service portal and reorganized the website information architecture to create shorter customer journeys. Established the company’s first design system (Sketch then Figma) to speed development and maintain brand consistency, and turned insights from Google Analytics, content audits, and qualitative research into product improvements. Contributed to the team winning the German Brand Award 2021.