Ekaterina Podkomornaya
I’m Ekaterina Podkomornaya, an international business development and market expansion professional with 15+ years of experience building B2B growth across Europe and beyond.
About
I’m Ekaterina Podkomornaya, an international business development and market expansion professional with 15+ years of experience building B2B growth across Europe and beyond. I help companies enter new markets, develop clear go-to-market strategies, and win distribution and key accounts through structured ICP work, strategic prospecting, consultative selling, and complex negotiations.
I’ve launched brands into highly competitive countries, created partner networks from scratch, and managed the full commercial cycle—from market analysis and pipeline development to onboarding and account growth. Alongside commercial results, I bring an entrepreneurial, people-centered approach shaped by a strong background in business psychology and coaching, allowing me to align stakeholders and build long-term partnerships that drive sustainable revenue.
- 18 years' experience
- Joined October 2026
Languages
- RussianFluent
- EnglishAdvanced
- Spanish; CastilianAdvanced
- SwedishIntermediate
- GermanBeginner
- CroatianBeginner
Industry experience
- Professional Services
- Wholesale & Distribution
- Government
- Retail
- Other
Work experience· 5 roles
Independent, part-time B2B consulting focused on international business development, commercial strategy, and organisational development. Supports clients with market research, ICP and stakeholder alignment, business development strategy, and coaching for leaders navigating growth, transformation, and restructuring across markets in Europe and internationally.
International sales and brand-building for premium spirits brands across international markets. Opened 24 new international markets from scratch within the first active commercial year by identifying high-potential distributors and managing the full B2B sales cycle (prospecting to negotiation and partner onboarding). Built a pipeline of 366+ qualified target accounts across European markets, secured importer/distributor partnerships under a selective model, drove highest European sales for Nocheluna Sotol through new-country launches and active market development, and closed a EUR 124K order with the largest individual sale in company history. Supported repeat business with 11 newly acquired clients placing repeat orders by year-end.
Led an international B2B consultancy providing market entry, commercial expansion, and partner development across Russia, the CIS, and Europe. Owned full P&L and the end-to-end commercial lifecycle: client acquisition, market research, partner identification, negotiations, and contract signing. Delivered projects across 15+ industries (automotive, wine & spirits, food, furniture, cosmetics, construction materials), won competitive tenders to become official representative for ViniPortugal, Vinho Verde, Rias Baixas, and Setubal, and delivered 5 EU-funded internationalisation projects coordinating businesses, public institutions, and commercial partners across multiple markets. Managed a team of 5 and coordinated cross-border stakeholders ranging from SMEs to ministerial-level representatives.
Education
Certifications and awards
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