Nafila Parveen
I’m Nafila Parv, a digital marketing manager based in Mumbai (remote) with experience delivering performance marketing, SEO, and social media growth for multiple client accounts.
About
I’m Nafila Parv, a digital marketing manager based in Mumbai (remote) with experience delivering performance marketing, SEO, and social media growth for multiple client accounts. I plan and execute data-driven campaigns across Meta Ads (Facebook & Instagram) and Google Ads, focusing on driving leads and conversions while continuously improving CTR, CPL, and ROI.
I also support SEO initiatives like keyword research, on-page optimization, internal linking, and blog publishing, and I manage social media strategy to boost engagement and brand visibility. I’m comfortable collaborating with creative teams, tracking performance using tools like Google Analytics, and acting as a reliable point of contact—aligning campaign plans and reporting with business goals.
- 2 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Professional Services
Work experience
Managed end-to-end digital marketing for multiple client accounts across paid ads, SEO, and social media. Planned and executed performance marketing campaigns on Meta Ads and Google Ads to drive leads and conversions. Monitored and optimized campaign performance using KPIs such as CTR, CPL, and ROI, and developed social media strategies to improve engagement and brand visibility. Supported SEO efforts to strengthen organic reach and website performance. Served as the main point of contact for clients, ensuring clear communication, requirement gathering, campaign planning, and relationship management. Collaborated with creative teams to improve ad creatives and overall campaign effectiveness, and identified growth opportunities to optimize results.
Assisted in recruitment by screening resumes and scheduling interviews. Maintained employee records using HR management software for accurate data tracking. Supported onboarding by preparing orientation materials and conducting sessions. Handled employee inquiries related to company policies and benefits, helping maintain open communication.
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