IZ

Ibrahim Zarifeh

Available to hire

I’m Ibrahim Zarifeh, an engineering lead with 7+ years of experience building and owning end-to-end product and data systems across e-commerce, ad-tech, and cloud platforms.

About

I’m Ibrahim Zarifeh, an engineering lead with 7+ years of experience building and owning end-to-end product and data systems across e-commerce, ad-tech, and cloud platforms. I specialise in designing robust architectures, making high-impact build-versus-buy decisions, and shipping production systems—from early-stage concepts through to scaled operations.

I work deeply across AWS/GCP data pipelines, mobile and web applications, and DevOps practices, often acting as the sole technical owner in fast-moving teams. My background includes event-driven analytics and partner integrations, plus security-focused engineering rooted in an MSc in Advanced Cyber Security, so I can deliver systems that are both performant and resilient.

  • 7 years' experience
  • Joined October 2026

Languages

  • EnglishFluent
  • ArabicFluent
  • Romanian, Moldavian, MoldovanFluent

Industry experience

  • Software & Internet
  • Computers & Electronics
  • Media & Entertainment
  • Telecommunications
  • Manufacturing
  • Education

Work experience· 6 roles

Lead Data Engineer · BASE MediaMay 2025 – Present · 1 yr 7 mos

Sole technical owner building the company’s end-to-end product stack from scratch, including the production web application, partner integrations, and cloud data infrastructure. Defined engineering strategy and architecture for all engineering workstreams, owning technology, infrastructure, and vendor decisions. Designed and delivered a production web platform (Django, React, Redis, Celery on AWS) for client operations and internal workflows. Architected an end-to-end data pipeline (EventBridge → API Gateway → Lambda → Glue → Athena → S3 → Clean Rooms) deployed via CloudFormation to transform partner data from ingestion to advertiser-ready analytics. Scoped and delivered a custom Shopify integration syncing partner catalogue data in near real-time, removing ~40 hours/month of manual data entry. Implemented attribution tracking using Amazon Ads tags and Google Tag Manager to provide campaign-level visibility for clients.

Software Engineer · Code On EdgeMar 2024 – May 2025 · 1 yr 3 mos

Contract engagement to take a product from concept to launch, with ownership of end-to-end architecture, delivery, and deployment decisions. Led product discovery to production launch: defined system architecture, selected technology stack, and managed the delivery roadmap independently. Designed microservices architecture (Django, FastAPI, Firebase) supporting a Flutter mobile app across iOS and Android with authentication, real-time sync, and push notifications. Ran iterative prototype cycles driven by user research to validate UX patterns before committing to final implementation.

Software Engineer · DenseAir (Google-backed startup)Apr 2023 – Mar 2024 · 1 yr

Core engineering team building network management systems for a Google-backed small-cell infrastructure company. Owned design and delivery of mission-critical microservices processing telemetry data across network management, operations, and analytics. Redesigned core service architecture to improve API response times and throughput for high-frequency polling endpoints used by operations teams. Led security hardening of IoT management interfaces, applying research from an MSc to close vulnerabilities found during penetration testing. Designed an asynchronous inter-service communication layer to reduce data propagation latency between dependent microservices.

Software Engineer · Sova AssessmentFeb 2021 – Jan 2023 · 2 yrs
Software Engineer (Freelance)Aug 2019 – Feb 2021 · 1 yr 7 mos
Advanced Technologist · SAIC MotorSep 2018 – Aug 2019 · 1 yr

Education

MSc Advanced Cyber Security · King’s College London2019 – 2021
BEng Computer Systems Engineering · Brunel University London2014 – 2018

Certifications and awards· 5

Amazon Marketing Cloud2030 – 2026
Amazon Ads Foundations2030 – 2026
Scrum / Agile2030 – 2026
Project Management2030 – 2026

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