I’m Passant Hussam, a Social Media Specialist and full-stack digital marketer with 2+ years of experience creating platform-specific content, managing social calendars, and building strong community engagement. I work comfortably across regulated environments and B2C brands, translating goals into clear brand voice, engaging captions, and performance-driven content that resonates with the right audiences. I’ve managed multi-channel social media for industries including forex/financial services, healthcare, food, and service-based accounts. I also support paid social campaigns, influencer and employee advocacy initiatives, and performance reporting to continuously refine strategy—while coordinating with design and compliance teams to keep every post accurate, on-brand, and ready to publish.…

PASSANT HUSSAM

I’m Passant Hussam, a Social Media Specialist and full-stack digital marketer with 2+ years of experience creating platform-specific content, managing social calendars, and building strong community engagement. I work comfortably across regulated environments and B2C brands, translating goals into clear brand voice, engaging captions, and performance-driven content that resonates with the right audiences. I’ve managed multi-channel social media for industries including forex/financial services, healthcare, food, and service-based accounts. I also support paid social campaigns, influencer and employee advocacy initiatives, and performance reporting to continuously refine strategy—while coordinating with design and compliance teams to keep every post accurate, on-brand, and ready to publish.…

Available to hire

I’m Passant Hussam, a Social Media Specialist and full-stack digital marketer with 2+ years of experience creating platform-specific content, managing social calendars, and building strong community engagement. I work comfortably across regulated environments and B2C brands, translating goals into clear brand voice, engaging captions, and performance-driven content that resonates with the right audiences.

I’ve managed multi-channel social media for industries including forex/financial services, healthcare, food, and service-based accounts. I also support paid social campaigns, influencer and employee advocacy initiatives, and performance reporting to continuously refine strategy—while coordinating with design and compliance teams to keep every post accurate, on-brand, and ready to publish.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Social Media Specialist at Freelance – Hospital Account
January 1, 2026 - June 1, 2026
Managed hospital social media accounts and maintained content calendars across platforms. Created and scheduled platform-specific posts including captions and hashtags, designed visuals for posts/stories/promotional campaigns, and used AI tools to enhance social media designs and video content. Produced and edited short-form videos for social/promotional use, monitored engagement and performance insights, and supported content improvement and reporting.
Senior Social Media Specialist at Forex Company
September 1, 2025 - July 31, 2026
Managed multi-channel social media calendars for regulated financial content, ensuring campaign consistency and platform-specific messaging. Wrote copy for trading promotions and market updates aligned with brand voice, monitored engagement and feedback, and optimized posts based on performance insights. Coordinated with design and compliance teams for content review and approval, scheduled daily content accurately using social media tools, and researched competitor activity and industry trends for forex audiences. Responded to follower inquiries, escalated sensitive issues per guidelines, improved reporting processes to track channel performance, and supported influencer marketing and employee advocacy initiatives. Created attention-grabbing visual assets using design tools to increase appeal and shareability.
Social Media Specialist at Freelance – Dentist Account
June 1, 2025 - September 30, 2025
Built monthly content calendars including post topics, visuals, captions, and publishing schedules. Created and supported paid social advertising campaigns across Facebook, Instagram, and X (Twitter). Maintained a consistent brand voice while tailoring messaging per platform and target audience, and coordinated social media content with email campaigns, marketing activities, and website updates.
Social Media Specialist at Healthy and Tasty
April 1, 2024 - June 30, 2025
Developed platform-specific social media content calendars aligned with brand voice and campaign objectives. Scheduled and published content using social media management tools, monitored comments and direct messages, and ensured timely, consistent communication. Analyzed performance reports to refine strategy, wrote concise captions and promotional copy for target audiences, and collaborated with marketing teams on creative assets and campaign timelines. Tracked industry trends and platform updates to keep content timely and relevant, maintained brand consistency across profiles and messaging, managed social media presence and customer communication, and created targeted campaigns to grow awareness and reach new audiences. Produced and edited copy and visuals for social and online promotional use.

Education

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Qualifications

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Industry Experience

Financial Services, Healthcare, Consumer Goods, Professional Services