Juliana Santos

Owned the end-to-end social media and community engagement strategy for a network of 1,300+ partner investment advisors, delivering platform-native updates and building alignment and brand awareness. Managed the full content calendar and corporate intranet, creating and structuring product materials and guidelines to support daily B2B operations. Used social listening and performance metrics (engagement, platform logins, document downloads) to reduce noise across channels and migrate audiences to a single source of truth. Led end-to-end governance for “Safra Invest Day,” including always-on 360° content, live coverage, and executive action plans, while raising funds and managing relationships with 20+ partner companies to secure 50% of the event budget via sponsorships. Advised senior leadership on governance and a daily digest model, sustaining Department NPS above 80. Coordinated stakeholder briefings and external video production for podcasts and multimedia content; handled mar

Owned the communication and engagement framework for a network of 1,300+ partner investment advisors, driving platform-native daily updates. Managed end-to-end content planning, governance, and resource hubs, while using engagement metrics and social listening to reduce noise and migrate audiences to a single source of truth. Led full governance for the flagship “Safra Invest Day” with always-on 360° content and live social coverage, including executive action plans. Secured sponsorship support covering 50% of the event budget through relationships with 20+ partner companies. Coordinated production with external agencies (e.g., video/podcast), maintained marketing administration and budgeting (annual €1M), mentored a team of 2 analysts, and supported the Safra Invest app launch with ASO and performance media initiatives.

Managed monthly budgets, approved annual marketing forecasts, and coordinated vendor payments for multiple partners (annual budget €500,000). Led growth marketing initiatives in Brazil for Credit and Insurance products, driving acquisition, activation, and retention through performance optimization and budget management. Collaborated with regional teams by delivering weekly performance reports to headquarters in Argentina, and presented results to Vice Presidency on a monthly and quarterly basis. Drove new product launches and managed/mentored a team of 3 analysts.