Bertha Edson
I’m Bertha Edson, a creator and influencer marketing specialist with about 5 years of experience building creator programs for DTC brands and apps.
About
I’m Bertha Edson, a creator and influencer marketing specialist with about 5 years of experience building creator programs for DTC brands and apps. I source, vet, and manage creator talent at scale, translating what performs into strong UGC briefs, scripts, and content that drives measurable results across TikTok Shop, paid UGC, and affiliate channels.
- 5 years' experience
- Joined October 2026
Skills· 3
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
Work experience· 8 roles
Managed Instagram and TikTok content including calendars, scripts, captions, publishing, community management, and reporting. Supported student registration growth by driving 4 new registrations during the first engagement period.
Managed Instagram and TikTok content including calendars, scripts, captions, publishing, community management, and reporting. Supported 4 new student registrations during the first engagement period.
Led UGC sourcing, creative strategy, and performance iteration across 5 Meta ad accounts. Analyzed $70K+/week in spend (k=~$40K+), using ~5.5M+ impressions and ~2.5M+ reach to identify winning creative angles. Turned CTR, CPA, and creative fatigue insights into UGC briefs, hooks, scripts, and testing ideas. Sourced 50 UGC assets in 7 days for a major paid social sprint.
Certifications and awards
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