Tomiwa Adeosun
I’m Tomiwa Adeosun, a senior footwear designer with 10+ years of experience creating performance and lifestyle shoes across brands including PUMA, Reebok, and adidas.
About
I’m Tomiwa Adeosun, a senior footwear designer with 10+ years of experience creating performance and lifestyle shoes across brands including PUMA, Reebok, and adidas. I lead projects end-to-end—from concept and consumer insight through technical development—balancing trend and storytelling with real-world production requirements.
I’m especially experienced across teamsport footwear (football, handball, futsal, and cricket) as well as core lifestyle categories, working closely with development, merchandising, marketing, and factory teams. Alongside freelance and project collaborations in London and Herzogenaurach, I’ve delivered commercially relevant concepts, produced tech packs and material/outsole technical documentation, and contributed to landmark designs such as the SS26 PUMA King modern edition selected for a FIFA World Cup showcase.
- 9 years' experience
- Joined October 2026
Languages
- EnglishFluent
- GermanIntermediate
Industry experience
- Manufacturing
- Consumer Goods
- Education
- Professional Services
Work experience· 4 roles
Partner with clients to understand objectives, market positioning, and consumer needs. Develop performance and lifestyle footwear concepts, producing sketches, CADs, technical drawings, colorways, and material proposals from briefing through final product execution. Support local and international projects across design and development stages.
Led end-to-end design for PUMA Teamsport categories including football, handball, futsal, cricket, and core. Built concepts grounded in consumer insight, athlete needs, trend research, and material innovation while working closely with development, merchandising, marketing, and factory teams. Created tech packs, color CADs, material maps, and outsole technical drawings; designed the SS26 20th modern edition PUMA King selected for FIFA World Cup showcase in the USA.
Designed within Reebok Classics at Boston HQ across CL Legacy, Club C, Classic Leather, and Classic Nylon. Conducted trend, consumer, and material research; developed concept sketches, graphics, 3D mock-ups, color/material stories, and outsole solutions in collaboration with cross-functional teams from SS19 through FW21.
Education
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