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Tomiwa Adeosun

Available to hire

I’m Tomiwa Adeosun, a senior footwear designer with 10+ years of experience creating performance and lifestyle shoes across brands including PUMA, Reebok, and adidas.

About

I’m Tomiwa Adeosun, a senior footwear designer with 10+ years of experience creating performance and lifestyle shoes across brands including PUMA, Reebok, and adidas. I lead projects end-to-end—from concept and consumer insight through technical development—balancing trend and storytelling with real-world production requirements.

I’m especially experienced across teamsport footwear (football, handball, futsal, and cricket) as well as core lifestyle categories, working closely with development, merchandising, marketing, and factory teams. Alongside freelance and project collaborations in London and Herzogenaurach, I’ve delivered commercially relevant concepts, produced tech packs and material/outsole technical documentation, and contributed to landmark designs such as the SS26 PUMA King modern edition selected for a FIFA World Cup showcase.

  • 9 years' experience
  • Joined October 2026

Languages

  • EnglishFluent
  • GermanIntermediate

Industry experience

  • Manufacturing
  • Consumer Goods
  • Education
  • Professional Services

Work experience· 4 roles

Freelance Senior Footwear Designer · IndependentAug 2025 – Present · 1 yr 4 mos

Partner with clients to understand objectives, market positioning, and consumer needs. Develop performance and lifestyle footwear concepts, producing sketches, CADs, technical drawings, colorways, and material proposals from briefing through final product execution. Support local and international projects across design and development stages.

Footwear Designer · PUMAJun 2021 – Jul 2025 · 4 yrs 2 mos

Led end-to-end design for PUMA Teamsport categories including football, handball, futsal, cricket, and core. Built concepts grounded in consumer insight, athlete needs, trend research, and material innovation while working closely with development, merchandising, marketing, and factory teams. Created tech packs, color CADs, material maps, and outsole technical drawings; designed the SS26 20th modern edition PUMA King selected for FIFA World Cup showcase in the USA.

Footwear Designer · ReebokNov 2018 – Apr 2020 · 1 yr 6 mos

Designed within Reebok Classics at Boston HQ across CL Legacy, Club C, Classic Leather, and Classic Nylon. Conducted trend, consumer, and material research; developed concept sketches, graphics, 3D mock-ups, color/material stories, and outsole solutions in collaboration with cross-functional teams from SS19 through FW21.

Design Academy Trainee · adidas GroupAug 2016 – Nov 2018 · 2 yrs 4 mos

Education

MA Fashion Menswear Footwear · Royal College of Art, London2013 – 2015
FdA Cordwainers Footwear Design · London College of Fashion2011 – 2013
Masters Diploma Health, Nutrition & Physical Activity · St. Mary's College, London2008 – 2010

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