Ines Costa

Owned end-to-end field marketing, ABM, and community growth across 6 EMEA markets for a B2B HR tech platform. Managed and allocated a €400k+ annual field marketing budget across markets, channels, and event formats. Delivered 25+ targeted end-to-end events (flagship events, conferences, executive roundtables, workshops, masterclasses, and leadership dinners), generating ~15% of annual sales pipeline via event-led and account-based demand across Ireland and digital channels. Delivered a flagship “Future of Talent” event with 152 curated attendees, strong HR/People/TAICp engagement, high show-up rate, and attendee satisfaction, plus 40+ meetings and new CRM contacts tracked through HubSpot pipeline stages. Built ABM-led fields strategy around high-value ICP accounts (account selection, guest list curation, targeted pre-event outreach). Re-engaged a 5,000-strong HR & TA executive community to increase engagement and inbound/outbound pipeline opportunities. Ran a weekly webinar progr

Built and owned event-led growth from scratch for a B2B executive search firm targeting Founders, CFOs, and investors across VC and startup ecosystems in New York, London, and Manchester. Delivered 600% ROI via precise ICP curation and account-based targeting, generating new client acquisition and pipeline. Designed and executed company community and field marketing strategy in partnership with the Marketing Director and founders. Ran 40+ growth activations across the US and UK, including roundtables, executive masterclasses, and conferences targeted to high-value ICP accounts. Built and managed a partnerships program across VCs, industry influencers, and co-branded collaborators to create closed-door experiences that expanded audience reach, strengthened positioning, and opened pipeline channels. Launched multi-channel demand generation campaigns across LinkedIn, email, and content to nurture audiences between events. Created new content channels (podcast and blog) to build brand auth

Early hire in a Lisbon-based members community, working directly with the CEO on community growth, programming strategy, and operations. Contributed to community growth strategy, programming, and member experience design. Managed day-to-day operations and supported founders on strategic and commercial decisions.