AM

I’m Asyria, a marketing and brand strategist with nine years of experience helping founders and service businesses turn attention into enquiry.

About

I’m Asyria, a marketing and brand strategist with nine years of experience helping founders and service businesses turn attention into enquiry. I build clear positioning and messaging, create practical content strategies, and design the customer journey so audiences know exactly what you do and why you’re the right choice.

I combine strategic judgement with hands-on operational experience, having led marketing and operations teams and managed the day-to-day of service led brands. From organic lead generation and content planning to founder voice and performance reviews, I help businesses make their best work impossible to overlook.

  • 10 years' experience
  • Joined October 2026

Industry experience

  • Real Estate & Construction
  • Retail
  • Education
  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Other

Work experience· 4 roles

Operations & Marketing · Platinum Link GroupJan 2020 – Jan 2024 · 4 yrs 1 mo

Combined property business operations with marketing, sales and customer communication. Oversaw digital campaigns and led a team of six, connecting marketing activity to enquiries and service delivery to improve the end-to-end customer experience.

Founder & Marketing and Brand Strategist · Syri & CoJan 2020 – Present · 6 yrs 11 mos

Develop positioning, messaging and content direction for founders and small businesses. Plan content around audience needs, business offers and conversion, with natural copy and practical publishing systems. Focus on clearer routes from attention to enquiry through content strategy, social media support, and performance review.

Owner · Ayamias CoffeeJan 2018 – Jan 2020 · 2 yrs 1 mo

Ran a coffee shop combining brand development, social content and customer experience with daily operations. Managed staff and worked with designers on promotional materials to support visibility and customer retention.

Marketing & Events Coordinator · Lotto Boyzz RecordsJan 2016 – Jan 2018 · 2 yrs 1 mo

Education

BA (Hons) Business and Marketing (2:1) · Birmingham City University2018
BA (Hons) Business and Marketing (2:1) · Birmingham City University2018

Certifications and awards

Marketing & Brand tools proficiency (Canva, Meta Business Suite, Google Ads, Analytics & reporting)2020 – 2026
Tooling experience: Analytics and reporting (Nov 2024 - Present)2024 – 2026
Analytics and reporting (Google Analytics/Reporting experience)2024 – 2026

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