Pratiksha Nagpurkar
I’m Pratiksha Nagpurkar, a design leader focused on visual and motion storytelling.
About
I’m Pratiksha Nagpurkar, a design leader focused on visual and motion storytelling. I’ve built and scaled multidisciplinary visual and motion teams to support multiple business units and help deliver consistent creative direction across product, brand, marketing, and graphics.
In my recent work, I’ve shaped the identities and product experiences for Dream11, DreamPlay, Picks Fantasy, and Cricbuzz11, and led major campaign and launch executions end-to-end—from ideation and design through go-live. Earlier in my career, I worked as a senior product illustrator and illustration lead across BookMyShow, including dark-mode experience design and redesigns that boosted engagement significantly.
- 10 years' experience
- Joined October 2026
Skills· 3
Industry experience
- Media & Entertainment
- Gaming
Work experience· 5 roles
Built and scaled a multidisciplinary visual and motion team supporting four business units and 250M+ users, establishing creative as a strategic partner across Product, Brand, Marketing, and Graphics. Set visual and creative direction across Dream11, DreamPlay, Picks Fantasy, and Cricbuzz11—shaping their identities, visual language, and product experiences. Launched DreamSale (Dream11’s biggest integrated marketing campaign), leading ideation, design, development, and go-live. Led the visual and creative execution behind Dream11’s two-month sports-entertainment launch and helped sustain 19.8 minutes average daily time spent. Partnered across Product, Engineering, Brand, and Marketing to standardize visual direction, quality standards, and execution frameworks.
Led end-to-end art direction for BookMyShow’s Disney-licensed Aladdin stage musical at NCPA Mumbai and A. R. Rahman’s Encore multi-city concert tour. Developed illustration-led product experiences, including a dark-mode cinema companion experience and a Ratings & Reviews redesign that increased review volume by 300%.
Built visual design systems for BookMyShow and Burrp, and directed supporting creative work across social, print, and brand guidelines.
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