Chasa Diehl
I’m Chasa Diehl, a senior social strategist with 9+ years of experience leading organic social, content strategy, and social-first creative for luxury jewelry, lifestyle, food, and consumer brands.
About
I’m Chasa Diehl, a senior social strategist with 9+ years of experience leading organic social, content strategy, and social-first creative for luxury jewelry, lifestyle, food, and consumer brands. I help turn brand positioning into compelling storytelling across Instagram, TikTok, Pinterest, LinkedIn, and Facebook—building audience growth, engagement, and brand awareness through seasonal campaigns, product launches, and retail initiatives.
I partner across marketing, creative, PR, influencer, e-commerce, and production teams to deliver integrated campaigns supported by performance analytics. I develop editorial calendars, creative briefs, shot lists, and creator partnership strategies, then measure results using tools like Meta Business Suite and Hootsuite to refine cadence, content, and channel approach—so community management and results go hand in hand.
- 5 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Education
More experts in Los Angeles, United States
Work experience· 5 roles
Led owned organic social media and content strategy across Instagram, TikTok, Pinterest, LinkedIn, and Facebook, aligning content with brand positioning and seasonal campaigns. Developed monthly editorial calendars and platform-specific strategies to increase brand awareness, engagement, and audience growth. Directed social-first creative development including campaign concepts, creative briefs, shot lists, copywriting, and production planning for product and lifestyle photography and video. Built influencer marketing and creator partnerships strategy by identifying and evaluating talent based on audience alignment, brand fit, and cultural relevance. Produced monthly performance reporting using Meta Business Suite and Hootsuite, translating insights into strategic recommendations for creative, cadence, and channel strategy. Supported expansion to Pinterest, Threads, LinkedIn, and Substack, introducing AI-assisted creative concepts and emerging content formats.
Directed social media strategy across all organic platforms for a nationally recognized jewelry brand with a community exceeding 728K followers. Delivered 261M+ impressions and 4M+ engagements and increased audience growth by 403% year over year. Improved engagement rates by 287% via platform-native content strategies and community engagement. Managed community operations handling 138K+ customer interactions, improving response workflows and customer satisfaction. Partnered with paid media, influencer marketing, creative, and e-commerce teams to align social campaigns with major product launches and revenue-driving initiatives. Introduced advanced tagging and reporting systems to streamline customer support and retention workflows.
Developed and executed organic social strategy across Instagram, Facebook, and Pinterest. Created product-focused and lifestyle content to highlight collaborations and seasonal launches. Partnered with marketing, design, and e-commerce teams to ensure consistent brand storytelling. Drove engagement and follower growth through creative content and community management.
Education
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