Soft - Arena SEO Specialist
I’m a results-driven SEO and SEM specialist and team lead with 6+ years of experience improving organic visibility, driving qualified leads, and managing international SEO projects across the UK, USA, South Africa, and…
About
I’m a results-driven SEO and SEM specialist and team lead with 6+ years of experience improving organic visibility, driving qualified leads, and managing international SEO projects across the UK, USA, South Africa, and Pakistan. I focus on data-led strategies spanning technical SEO, keyword research, on-page optimization, off-page link building, and performance tracking so businesses grow with measurable outcomes.
I’ve led multiple client campaigns remotely and also handled Google Business Profile (GMB) optimization and reputation management to strengthen local search presence and engagement. From website audits and competitive analysis to review response and campaign reporting, I enjoy turning search insights into clear actions that help brands rank higher and convert more customers.
- 6 years' experience
- Joined October 2026
Industry experience
- Software & Internet
- Retail
- Real Estate & Construction
- Manufacturing
- Media & Entertainment
More experts in Islamabad, Pakistan
Work experience· 9 roles
Managed and optimized the organization’s Google Business Profile for improved Local SEO and engagement. Regularly updated business information, photos, and product listings, and handled customer review responses professionally. Monitored profile insights and analytics to improve visibility, and promoted special offers, new arrivals, and seasonal deals through Google posts to drive customer actions.
Led end-to-end SEO and SEM strategies across multiple international clients, delivering improvements in rankings, traffic, and lead generation. Managed on-page optimization including audits, keyword research, metadata optimization, and content/structure improvements, alongside off-page activities such as guest posting, content marketing, classified/directory submissions, and social media-driven brand awareness. Oversaw performance tracking and competitor analysis while coordinating multiple remote projects for markets including the UK, South Africa, and Pakistan.
Provided SEO leadership for an industrial touch screen monitors and PCs business. Completed on-page tasks including website auditing, SEO analysis, keyword research, and website/SEO competitive analysis. Carried out off-page activities such as guest posting, content marketing, classified and directory submissions, and social media marketing to support authority and visibility.
Education
Certifications and awards· 9
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