Tolu Sona

Hi, I’m Tolu Sona, a creative intelligence consultant who helps brands grow with data-led digital strategy and performance analysis. I specialise in audience behaviour and content optimisation across short-form platforms like TikTok, Instagram, and YouTube Shorts, and I’ve generated 100M+ organic views while building a combined audience of 50K+ followers through strategic creative development.

I also bring creative craft on-screen and behind the mic, supporting film and TV projects (including Netflix/BBC’s PRU) and working as a voiceover artist for institutions including the British Film Institute. Alongside performance and storytelling roles, I’ve supported international brand campaigns with partners such as Adidas and Snapchat, using insights to improve engagement and results.