SB

Seyitan Bo Lade

Available to hire

I’m a creative, detail-driven copywriter with 3 years of experience crafting persuasive content for e-commerce and SaaS brands.

About

I’m a creative, detail-driven copywriter with 3 years of experience crafting persuasive content for e-commerce and SaaS brands. I love building clear brand voice, writing conversion-focused product and landing-page copy, and designing messaging that turns interest into action.

In my roles, I’ve helped brands grow through high-performing email campaigns, social media content, and ad/landing-page optimization—driving measurable results like increased website conversions and strong sales impact. I’m comfortable collaborating across time zones and I enjoy storytelling that connects, converts, and elevates a brand’s presence.

  • 4 years' experience
  • Joined October 2026

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience

Senior Copywriter · Elevate Commerce SolutionsApr 2024 – Present · 2 yrs 8 mos

Developed E-commerce copy and marketing strategies that generated over $480k in sales, helping the company scale its online store and digital presence. Improved website conversions by 62% through copy optimization across landing pages and email funnels. Supported growth of a 6,500+ engaged social media following by creating product descriptions and ad copy. Conducted in-depth analysis of performance data to improve ROI and customer engagement across digital channels.

Freelance Copywriter · Novatech InternationalJan 2022 – Dec 2024 · 3 yrs

Built SaaS-focused messaging frameworks and conversion strategies to attract high-intent users across multiple markets. Contributed to an over 75% trial-to-paid conversion rate, supporting recurring revenue growth. Produced onboarding email sequences, demo funnel copy, website feature pages, paid advertising copy, and product-lead content guiding prospects from awareness to activation. Performed market trend research, user-behavior research, and KPI analysis across product, sales, and marketing to improve retention and optimize the customer journey.

Freelance CopywriterJan 2022 – Dec 2024 · 3 yrs

Created SaaS-focused messaging frameworks and conversion strategies to attract high-intent users across multiple markets. Drove over 75% trial-to-paid conversion and contributed to recurring revenue growth. Built onboarding email sequences, demo funnel copy, website feature pages, paid advertising copy, and product-lead content that guides prospects from awareness to activation. Performed market trend research, user-behavior research, and KPI analysis to refine product messaging, improve retention, and optimize the customer journey.

Education

B.A. Philosophy · University of Lagos (UNILAG)2030 – 2026
B.A. in Philosophy · University of Lagos (Unilag)2030 – 2026

Certifications and awards· 6

CXL Institute Content Marketing Certification2030 – 2026
Coursera Digital Marketing Specialization2030 – 2026
Copywriting Essentials (Udemy)2030 – 2026
Content Marketing Certification (CXL Institute)2030 – 2026

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