Simon Hörtreiter
I’m a marketing and influencer marketing leader with hands-on experience building end-to-end campaigns across DACH and EU markets.
About
I’m a marketing and influencer marketing leader with hands-on experience building end-to-end campaigns across DACH and EU markets. I’ve managed influencer collaborations, negotiated KOL partnerships, and used real-time analytics to refine strategy for strong ROI—while also coordinating cross-functional execution across paid media, social, SEO, and affiliate channels.
Across my career, I’ve worked in brand and growth roles spanning fashion e-commerce, automotive marketing, and consultancy work—developing KPIs, reporting, and strategic initiatives that boosted brand visibility and revenue streams. I enjoy turning data into action, creating compelling campaign activations (events, sponsorships, digital brand experiences), and supporting clients with structured account management and process improvements.
- 15 years' experience
- Joined October 2026
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Consumer Goods
Work experience· 7 roles
Led and executed strategic influencer marketing initiatives, including campaign activations, influencer collaboration management, and data-driven optimization. Supported end-to-end campaign lifecycle across DACH and EU, from scouting and onboarding to managing influencer relationships and delivering hands-on campaign support. Produced strategic consulting and account management for clients, ensuring quality, engagement, and results.
Conceptualized and delivered influencer marketing campaign activations including guerrilla marketing, marketing events, influencer collaborations, sponsorships, and digital brand experiences. Managed and strengthened collaborations between brand ambassadors, influencers, and brands. Scouted, vetted, initiated, and analyzed collaborations; led end-to-end influencer marketing campaigns within DACH and EU, covering strategy, scouting, onboarding, and influencer relationship management while providing hands-on campaign support. Used real-time analytics for data-backed insights and continuously refined strategies to maximize ROI. Provided strategic consulting and account management to clients across industries, ensuring consistent quality, engagement, and results.
Contributed to marketing and sales internship responsibilities, supporting campaigns and sales activities.
Education
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