Lara Živko

I’m Lara Živko, a marketing-focused student and recent ZARA Salesperson with experience working in a fast-paced retail environment in Rijeka. I enjoy connecting with people, understanding customer needs, and turning everyday interactions into insights that help brands serve shoppers better.

Alongside my sales role, I’m building a foundation in marketing through my Bachelor of Business Administration at the University of Rijeka and an year exchange at ISG Institut Supérieur de Gestion. I’m especially interested in areas like consumer behavior, storytelling, and brand communication, and I love learning how effective marketing combines creativity with real-world results.