Sudipta Kar
I am a creative consultant and director with more than 25 years of experience in brand development, strategic communication, visual storytelling, and campaign leadership.
About
I am a creative consultant and director with more than 25 years of experience in brand development, strategic communication, visual storytelling, and campaign leadership. I have guided creative teams and delivered integrated marketing work for brands including Bajaj Auto, Coal India, Tata Motors, Arvind Fashion, KSRTC, and many others. My background spans branding, corporate films, photography, social media, print, digital campaigns, and creative production, with a strong focus on maintaining brand integrity and delivering high-quality work on time and within budget.
I enjoy combining traditional creative thinking with emerging AI tools to develop engaging graphics, audiovisual content, and innovative communication solutions. I am comfortable leading teams, managing projects and budgets, developing concepts, directing shoots, and collaborating with marketing and sales teams. As a fine arts graduate and practicing painter, I bring a strong visual foundation, curiosity, and a collaborative approach to every project.
- 27 years' experience
- Joined October 2026
Skills· 23
Languages
- EnglishAdvanced
- HindiAdvanced
- BengaliFluent
Industry experience
- Media & Entertainment
- Consumer Goods
- Transportation & Logistics
- Government
- Retail
- Professional Services
- Energy & Utilities
- Travel & Hospitality
- Financial Services
- Manufacturing
Work experience· 11 roles
Led creative ideation and execution, developed marketing plans and strategic communication approaches, reviewed creative materials, and managed brand portfolios for Bajaj Auto, Coal India, National Book Trust, and tourism boards. Used Autodesk and Adobe software to create layouts incorporating text, images, and 3D virtual renderings.
Managed branding initiatives for fashion labels including Arvind Fashion, Ruf & Tuf, Newport Jeans, Flying Machine Fashion, and Arraystorm. Oversaw corporate films, photo shoots, social media communications, marketing collateral, creative teams, project timelines, budgets, and delivery of high-quality creative work.
Managed brand communications for Arraystorm and Adappt across internal communications, social media, corporate films, installation shoots, marketing collateral, and promotional activities. Led crisis communications, developed online and offline campaigns, maintained brand assets, evaluated campaigns using analytics and KPIs, improved website visibility through SEO and SEM, and supported sales with targeted collateral.
Education
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