Subhash

Owned end-to-end mobile app growth across acquisition, activation, retention, and revenue. Reduced CAC by shifting budget to high-LTV cohorts and improved onboard activation from 10% to 90%, driving 2.3x revenue per user. Managed end-to-end B2B lead generation and guided stakeholders to align marketing initiatives with business objectives and budgets. Built an AI creative pipeline running 5 to 50+ tests per week and fixed attribution gaps across GA4, GTM, and server-side tracking to eliminate waste and improve allocation decisions.

Owned revenue-driving growth across paid and organic channels. Scaled monthly spend while improving ROAS and contributed to pipeline through integrated channel + product strategy. Identified traffic-to-conversion mismatches, rebuilt landing and funnel conversion to improve performance by 4%, and prioritized retention over acquisition scaling to improve LTV/CAC and payback. Defined ICP and segmentation for higher-quality cohorts, and built a weekly experimentation engine covering pricing, messaging, and UX with A/B testing and CRO focus.

Coordinated with clients to align marketing strategy, budgets, and KPIs to business goals. Managed 10+ accounts with ₹70+ lakh/month budgets. Delivered ~250% organic traffic growth and improved conversion by 3.8% through CRO and UX fixes. Built scalable SEO and content systems including keyword clustering, internal linking, and technical SEO improvements, and supported PPC strategy with in-depth keyword research for PPC and content development.