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I’m Lijuan (Joan) Yin, a Canadian social media and marketing professional with experience planning, creating, and publishing image and video content for both business and consumer audiences. I focus on audience research, content calendars, and clear brand communication across channels, from Facebook and Xiaohongshu to YouTube and WeChat. I’ve also streamlined production using practical AI-assisted workflows—producing 10+ short social videos in my first month at Top Producer Realty and reducing production time by 60%. I enjoy coordinating creative assets and deadlines across teams, turning insights into relevant content, and supporting marketing initiatives from promotions and event capture to site and user-journey improvements.…I’m Lijuan (Joan) Yin, a Canadian social media and marketing professional with experience planning, creating, and publishing image and video content for both business and consumer audiences. I focus on audience research, content calendars, and clear brand communication across channels, from Facebook and Xiaohongshu to YouTube and WeChat. I’ve also streamlined production using practical AI-assisted workflows—producing 10+ short social videos in my first month at Top Producer Realty and reducing production time by 60%. I enjoy coordinating creative assets and deadlines across teams, turning insights into relevant content, and supporting marketing initiatives from promotions and event capture to site and user-journey improvements.

LIJUAN (JOAN) YIN

Digital Marketer, Content Strategist, Content Producer, +4

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I’m Lijuan (Joan) Yin, a Canadian social media and marketing professional with experience planning, creating, and publishing image and video content for both business and consumer audiences. I focus on audience research, content calendars, and clear brand communication across channels, from Facebook and Xiaohongshu to YouTube and WeChat. I’ve also streamlined production using practical AI-assisted workflows—producing 10+ short social videos in my first month at Top Producer Realty and reducing production time by 60%. I enjoy coordinating creative assets and deadlines across teams, turning insights into relevant content, and supporting marketing initiatives from promotions and event capture to site and user-journey improvements.…I’m Lijuan (Joan) Yin, a Canadian social media and marketing professional with experience planning, creating, and publishing image and video content for both business and consumer audiences. I focus on audience research, content calendars, and clear brand communication across channels, from Facebook and Xiaohongshu to YouTube and WeChat. I’ve also streamlined production using practical AI-assisted workflows—producing 10+ short social videos in my first month at Top Producer Realty and reducing production time by 60%. I enjoy coordinating creative assets and deadlines across teams, turning insights into relevant content, and supporting marketing initiatives from promotions and event capture to site and user-journey improvements.

Available to hire

I’m Lijuan (Joan) Yin, a Canadian social media and marketing professional with experience planning, creating, and publishing image and video content for both business and consumer audiences. I focus on audience research, content calendars, and clear brand communication across channels, from Facebook and Xiaohongshu to YouTube and WeChat.

I’ve also streamlined production using practical AI-assisted workflows—producing 10+ short social videos in my first month at Top Producer Realty and reducing production time by 60%. I enjoy coordinating creative assets and deadlines across teams, turning insights into relevant content, and supporting marketing initiatives from promotions and event capture to site and user-journey improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Chinese

Fluent

Work Experience

Marketing Lead at Top Producer Realty

October 1, 2025 - June 1, 2026

Planned, created, edited, and published Facebook and Xiaohongshu image and video content and maintained the TPR YouTube channel. Produced 10+ social videos in the first month using AI-assisted production, audience research, and structured planning, reducing production time by 60%. Managed daily content calendars and brand-consistent messaging across social and website channels. Coordinated digital assets, timelines, and feedback from the team; studied audience segments across platforms and practiced advertising placement. Supported a website revamp focused on content structure, user journeys, and calls to action, and contributed to event logistics and on-site content capture for 50+ attendees.

Operations Manager at Chatime Atlantic

October 1, 2024 - May 1, 2025

Aligned campaign messages, schedules, and rollout requirements across 10+ stores to support consistent local execution and contributed to 22% same-store sales growth. Coordinated design, production, and distribution of 5+ categories of promotional materials while maintaining brand standards. Managed seven suppliers and ensured timely delivery and accurate campaign implementation.

Market & Operations Manager at Beijing Freshare Technology

March 1, 2024 - August 1, 2024

Managed social content planning and daily publishing coordination to strengthen online visibility and message consistency. Coordinated a visual identity redesign with designers and stakeholders, increasing digital platform recognition by 35%. Prepared targeted brochures, presentations, and sales-support materials that increased customer engagement by 18%, and built reports using data from 3,200+ sites across two cities.

Operations Manager & Business Assistant at Chingoo Education

June 1, 2023 - February 1, 2024

Planned and published social content and WeChat articles, increasing average readership by 20%. Created and proofread digital content, enrolment handbooks, instructions, and client communications for international education programs. Coordinated schedules and changing requirements for 800+ participants with 15 assistants, five departments, and 12 vendors, maintaining 95% customer satisfaction.

Market & Operations Manager at Beijing Huichuang Tongzhou

April 1, 2021 - May 1, 2023

Developed B2B and B2C marketing materials, product demonstrations, and sales-support kits for client presentations and exhibitions. Collaborated with sales, technical, and operations teams to align project requirements, customer deliverables, and consistent brand messaging.

Marketing Operations Manager at AOTOZ

June 1, 2018 - October 1, 2020

Used audience-behaviour data to guide digital and paid social content, increasing engagement by 22% on a platform serving nearly 30 million users. Coordinated social, community, creator, and live-stream content activities, including one or two promotions or events each month. Worked with technical, service, and operations teams to improve content and customer processes, reducing response time by 40% and increasing satisfaction by 25%.

Marketing Director at Phoenix Credit

November 1, 2015 - June 1, 2017

Managed brand communications, media relationships, user activities, and partnerships while keeping website and app content consistent. Provided brand-related story topics to financial media and organized media open days for direct communication with media and customers.