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I’m a social media and communications strategist based in Bucharest, with 8+ years of experience leading multi-market campaigns across EMEA and MEA for corporate and social impact brands. I build and run multi-channel social strategies (owned and advocacy), strengthen executive positioning, and partner with creators and influencers—turning analytics into practical content roadmaps that consistently improve engagement. In my recent roles, I’ve owned LinkedIn strategy for IBM Middle East & Africa with geo-targeting across key markets and translated local stories into high-performing showcase content. I also manage end-to-end communication for social innovation programs—leading livestreams and video storytelling that can reach 1M+ views—and I’ve worked across global accounts where I’ve managed editorial planning, community engagement, and performance insights to support business priorities and reputation goals.…I’m a social media and communications strategist based in Bucharest, with 8+ years of experience leading multi-market campaigns across EMEA and MEA for corporate and social impact brands. I build and run multi-channel social strategies (owned and advocacy), strengthen executive positioning, and partner with creators and influencers—turning analytics into practical content roadmaps that consistently improve engagement. In my recent roles, I’ve owned LinkedIn strategy for IBM Middle East & Africa with geo-targeting across key markets and translated local stories into high-performing showcase content. I also manage end-to-end communication for social innovation programs—leading livestreams and video storytelling that can reach 1M+ views—and I’ve worked across global accounts where I’ve managed editorial planning, community engagement, and performance insights to support business priorities and reputation goals.

Diana Sivu

Social Media Manager, Community Manager, Project Manager, +6

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I’m a social media and communications strategist based in Bucharest, with 8+ years of experience leading multi-market campaigns across EMEA and MEA for corporate and social impact brands. I build and run multi-channel social strategies (owned and advocacy), strengthen executive positioning, and partner with creators and influencers—turning analytics into practical content roadmaps that consistently improve engagement. In my recent roles, I’ve owned LinkedIn strategy for IBM Middle East & Africa with geo-targeting across key markets and translated local stories into high-performing showcase content. I also manage end-to-end communication for social innovation programs—leading livestreams and video storytelling that can reach 1M+ views—and I’ve worked across global accounts where I’ve managed editorial planning, community engagement, and performance insights to support business priorities and reputation goals.…I’m a social media and communications strategist based in Bucharest, with 8+ years of experience leading multi-market campaigns across EMEA and MEA for corporate and social impact brands. I build and run multi-channel social strategies (owned and advocacy), strengthen executive positioning, and partner with creators and influencers—turning analytics into practical content roadmaps that consistently improve engagement. In my recent roles, I’ve owned LinkedIn strategy for IBM Middle East & Africa with geo-targeting across key markets and translated local stories into high-performing showcase content. I also manage end-to-end communication for social innovation programs—leading livestreams and video storytelling that can reach 1M+ views—and I’ve worked across global accounts where I’ve managed editorial planning, community engagement, and performance insights to support business priorities and reputation goals.

Available to hire

I’m a social media and communications strategist based in Bucharest, with 8+ years of experience leading multi-market campaigns across EMEA and MEA for corporate and social impact brands. I build and run multi-channel social strategies (owned and advocacy), strengthen executive positioning, and partner with creators and influencers—turning analytics into practical content roadmaps that consistently improve engagement.

In my recent roles, I’ve owned LinkedIn strategy for IBM Middle East & Africa with geo-targeting across key markets and translated local stories into high-performing showcase content. I also manage end-to-end communication for social innovation programs—leading livestreams and video storytelling that can reach 1M+ views—and I’ve worked across global accounts where I’ve managed editorial planning, community engagement, and performance insights to support business priorities and reputation goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Social Media Professional for Middle East & Africa at IBM Romania

August 1, 2024 - Present

Owned the social media strategy for IBM Middle East & Africa across LinkedIn (geo-targeted key markets) and amplified local stories on Instagram, X, and LinkedIn showcase channels. Developed executive social media strategy for three regional General Managers, aligning content narratives and cadence with IBM’s regional growth and reputation goals. Contributed to EMEA marketing and communications stretch projects, including supporting top executives’ social presence and amplifying leadership activity through monitoring and engagement.

Social Media Creative Strategist & Community Manager at Genpact

September 1, 2022 - February 29, 2024

Managed end-to-end global social initiatives across LinkedIn, Instagram, X, and Facebook, including designing a 365-day content calendar and refreshing brand-aligned creative. Owned editorial planning and campaign execution across owned and advocacy channels to align with business priorities. Served as main community manager, resolving 100% of open conversations and supporting crisis monitoring and response while continuously optimizing activity through social analytics.

Social Media Professional (Freelancer)

June 1, 2022 - March 1, 2025

Provided freelance social media strategy, content creation, 360° communication planning, and digital implementation for events and organizations. Led end-to-end social media strategy for Creativity4Better for two years, covering Facebook, Instagram, and LinkedIn. Developed an organic content strategy that grew Creativity4Better’s social channels by 500% over two years and increased the event’s visibility within the Romanian marketing and communications community.

Communications Lead, Social Innovation Solutions at Social Innovation Solutions

June 1, 2022 - August 31, 2024

Led communications strategy and messaging for flagship programs (including Climate Change Summit and TRANSFORMATOR), from positioning to multi-channel content plans. Orchestrated large-scale video and livestream campaigns across owned and earned channels with editorial partners, coordinating video production teams and content review to ensure high-quality storytelling. Owned digital communication initiatives integrating social, influencer, advocacy, and media activities to improve awareness and support discoverability and lead generation; one campaign video reached 1M+ views.

Freelancer (Social Media Strategy & 360° Communication Planning)

June 1, 2022 - March 31, 2025

Provided freelance social media strategy, content creation, and integrated communication planning and digital implementation for events and organizations. Led end-to-end social media strategy for Creativity4Better across Facebook, Instagram, and LinkedIn, developing an organic content approach that grew channels by 500% over two years and increased visibility in the Romanian MarCom community.

Global Social Media Specialist at Genpact

October 1, 2021 - September 30, 2022

Supported global social media initiatives to build brand visibility and thought leadership across LinkedIn, Instagram, X, and Facebook. Managed editorial planning and campaign execution for owned and advocacy channels in collaboration with creative, marketing, and leadership teams. Used Hootsuite and social dashboards to monitor performance and deliver insights on reach and engagement to inform future campaigns.

Global Channel Marketing Program Specialist at Veeam Software

July 1, 2019 - October 1, 2021

Managed global through-partner content operations on a multilingual third-party platform supporting 13+ languages, adapting corporate campaigns across product lines for distributor and reseller needs. Created and launched partner-dedicated campaigns for distributors and aggregators to improve partner engagement and asset adoption. Oversaw end-to-end localization workflows for priority campaigns ensuring accurate, culturally aligned delivery across regions. Coordinated digital marketing tools (event kits, video syndication, content syndication) to enhance partner enablement and authored messaging adapted for partner-ready formats (email sequences, social copy, landing pages, and partner materials) with global stakeholders.

Global Channel Marketing Program Specialist (Thru-partner content operations) at Veeam Software

July 1, 2019 - October 31, 2021

Managed multilingual through-partner content operations on a third-party platform supporting 13+ languages. Created and launched partner-dedicated campaigns for distributors and aggregators, improving partner engagement and asset adoption. Oversaw localization workflows for top-priority campaigns and coordinated digital marketing tool deployment (event kits, video syndication, content syndication) to support partner enablement. Wrote and adapted messaging across social, email sequences, landing pages, and partner materials.

Digital Marketing Intern & Junior Digital Brand Executive at Medicover Romania

June 1, 2018 - May 31, 2019

Contributed to delivery of a new customer-facing website, supporting launch timing and improved user experience. Assisted with flawless data migration by checking content and structure before go-live. Wrote and proofread medical articles and supported blog content strategy and promotion approach across multiple channels.

Communication Manager at TEDxBucharest

June 1, 2018 - March 31, 2020

Established social media best practices, launched new organic channels, and developed a content strategy supporting consistently sold-out events. Built and executed multi-channel communication plans across social, newsletters, website, and media articles, including live social coverage and copywriting across touchpoints. Initiated and grew media engagement by securing media partnerships in a context with no prior PR activity; coordinated photo-video teams and volunteers for cohesive event storytelling.