I’m Stefani Papadopoulou, a digital marketing and e-commerce specialist based in Paphos, Cyprus. I focus on performance marketing and data-driven campaign optimization—especially paid advertising with Meta Ads and Google Ads—while tracking key metrics like CTR, CPC, ROAS, and conversions to improve results.
Alongside campaign management, I support e-commerce operations end-to-end: creating and managing social media content (Instagram, TikTok, and more), assisting with email marketing and newsletters, maintaining the company website on WordPress, and helping customers through online inquiries to support smooth purchasing decisions. I’m also building strong analytics and competitive insights using tools like Google Analytics and Price2Spy, with an academic foundation in Economics and ongoing MBA studies.
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