Julie Richards

Lead multi-channel digital marketing campaigns across paid, owned, and digital channels to drive customer acquisition, engagement, sales, and loyalty. Develop and execute CRM and lifecycle marketing strategies across email, push, web, and in-app experiences using audience insights and personalization to optimize customer journeys. Own end-to-end digital content strategy for loyalty initiatives, partnerships, digital integrations, and app-exclusive campaigns, ensuring consistent brand experience across touchpoints. Partner with global teams, agencies, and internal stakeholders to deliver integrated marketing aligned to customer and business objectives, using analytics to identify growth opportunities and improve marketing effectiveness. Manage multiple concurrent projects in a fast-paced matrix environment by coordinating timelines, deliverables, and cross-functional collaboration.

Led the national marketing calendar across Canada, managing integrated campaign strategy, content development, cross-functional alignment, and execution across owned social and digital channels. Owned social media strategy and execution across Instagram, TikTok, Facebook, LinkedIn, X, and YouTube while managing a 300K+ audience and driving engagement and community growth. Built and scaled influencer/creator/partnership programs by developing relationships with high-value creators, brand advocates, and strategic partners to expand earned media reach. Developed end-to-end content strategy across social, email, web, app, and in-restaurant channels, and directed national photo and video production (creative development through asset delivery). Restructured the content and social team, coached direct reports, and implemented processes to improve creative quality and efficiency; managed agency and stakeholder collaboration, analytics, and content/social budgets to optimize performance.

Developed and executed franchise marketing strategies supporting expansion and new store openings across North America, including local advertising, PR, social media, recruitment marketing, in-store experiences, and franchisee training. Led corporate social media strategy and execution across Instagram, Facebook, TikTok, YouTube, and LinkedIn for a 120K+ audience, managing content calendars, copywriting, community management, and budgets. Planned and executed multi-channel digital campaigns across social, email, app, and web platforms to increase brand awareness, engagement, digital traffic, and conversions. Managed influencer partnerships and brand collaborations to expand audience reach, led national photo shoots from concept through production and post-production, and managed website strategy and customer journeys to support UX and conversion goals. Provided people leadership and mentored marketing and creative teams, supported long-term brand strategy through market insights and ca