Waqar Ahmed
I’m a UI/UX designer with 6 years of experience designing B2B and B2C products across SaaS, HR, fintech, AI-powered experiences, eCommerce, and data-driven platforms.
About
I’m a UI/UX designer with 6 years of experience designing B2B and B2C products across SaaS, HR, fintech, AI-powered experiences, eCommerce, and data-driven platforms. I enjoy turning complex problems into simple, useful interfaces while keeping strong design principles, quality, and user-centered thinking at the core. My process blends user psychology, customer journeys, research, and business requirements to create intuitive flows—from early discovery and information architecture through wireframes, prototypes, interaction design, and high-fidelity delivery.
I also bring an analytical mindset to design by using usability testing, product metrics, and performance insights to support informed decisions and continuous improvement. I’ve worked closely with product, engineering, and marketing teams in Agile environments, and I’m experienced with design systems, accessibility best practices, and scalable UI patterns across web and mobile. Recently, I’ve been using AI-assisted design workflows (including Claude) to validate concepts faster and improve onboarding and learning experiences, helping teams ship better products with measurable impact.
- 4 years' experience
- Joined October 2026
Industry experience
- Software & Internet
- Financial Services
- Education
- Healthcare
- Retail
- Other
Work experience· 4 roles
Partnered directly with founders to validate concepts and deliver product experiences as Prosumio expanded, including securing a 2,000+ student school client. Designed onboarding and an AI Learning Coach experience with a focus on improving first-time usability, resulting in a 50% increase in onboarding. Used AI-assisted design workflows to move quickly from early ideas to prototypes and product decisions. Helped establish a standardized cross-platform design system to improve consistency across the product.
Designed core UX for new and existing product features used across a growing customer base of 1,500+ companies. Created AI-powered interfaces and early AI-agent experiences, exploring how emerging AI capabilities can support everyday workflows. Contributed to reported outcomes including up to a 75% reduction in manual work and an 84% uplift in sales conversion for supported clients. Collaborated with product managers, founders, and engineers to translate requirements into practical user experiences.
Improved product experiences using research findings, contributing to a 15% increase in user satisfaction and a 40% increase in product adoption. Supported product growth during a period when Paismo secured a $1.3M seed funding round and expanded to 7 countries. Worked closely with product and engineering teams to balance user needs, business goals, and technical constraints. Designed and contributed to approximately 80% of the product experience across key workflows, analyzed competing HR products, and translated relevant industry patterns into product improvements.
Education· 8
Certifications and awards· 6
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