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I’m Chamali Dassanayake (Wedasignhe), a marketing and business development leader with 14+ years of experience across fashion design, apparel development, production management, and go-to-market strategy. I’ve supported and launched brands by translating consumer insights into collections—from concept through sampling and bulk production—while ensuring quality, compliance, and cost efficiency. Throughout my career, I’ve worked with global retailers and managed end-to-end development for lingerie, sleepwear, activewear, shapewear, kidswear, and outerwear. Alongside hands-on product development, I focus on brand positioning, pricing strategy, market analysis, digital and social media marketing, and supplier relationship management—so the products I help create are market-ready and built for sustainable growth.…I’m Chamali Dassanayake (Wedasignhe), a marketing and business development leader with 14+ years of experience across fashion design, apparel development, production management, and go-to-market strategy. I’ve supported and launched brands by translating consumer insights into collections—from concept through sampling and bulk production—while ensuring quality, compliance, and cost efficiency. Throughout my career, I’ve worked with global retailers and managed end-to-end development for lingerie, sleepwear, activewear, shapewear, kidswear, and outerwear. Alongside hands-on product development, I focus on brand positioning, pricing strategy, market analysis, digital and social media marketing, and supplier relationship management—so the products I help create are market-ready and built for sustainable growth.

CHAMALI DASSANAYAKE (WEDASINGHE)

Brand Strategist, Marketing Strategist, Marketing Consultant, +1

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I’m Chamali Dassanayake (Wedasignhe), a marketing and business development leader with 14+ years of experience across fashion design, apparel development, production management, and go-to-market strategy. I’ve supported and launched brands by translating consumer insights into collections—from concept through sampling and bulk production—while ensuring quality, compliance, and cost efficiency. Throughout my career, I’ve worked with global retailers and managed end-to-end development for lingerie, sleepwear, activewear, shapewear, kidswear, and outerwear. Alongside hands-on product development, I focus on brand positioning, pricing strategy, market analysis, digital and social media marketing, and supplier relationship management—so the products I help create are market-ready and built for sustainable growth.…I’m Chamali Dassanayake (Wedasignhe), a marketing and business development leader with 14+ years of experience across fashion design, apparel development, production management, and go-to-market strategy. I’ve supported and launched brands by translating consumer insights into collections—from concept through sampling and bulk production—while ensuring quality, compliance, and cost efficiency. Throughout my career, I’ve worked with global retailers and managed end-to-end development for lingerie, sleepwear, activewear, shapewear, kidswear, and outerwear. Alongside hands-on product development, I focus on brand positioning, pricing strategy, market analysis, digital and social media marketing, and supplier relationship management—so the products I help create are market-ready and built for sustainable growth.

Available to hire

I’m Chamali Dassanayake (Wedasignhe), a marketing and business development leader with 14+ years of experience across fashion design, apparel development, production management, and go-to-market strategy. I’ve supported and launched brands by translating consumer insights into collections—from concept through sampling and bulk production—while ensuring quality, compliance, and cost efficiency.

Throughout my career, I’ve worked with global retailers and managed end-to-end development for lingerie, sleepwear, activewear, shapewear, kidswear, and outerwear. Alongside hands-on product development, I focus on brand positioning, pricing strategy, market analysis, digital and social media marketing, and supplier relationship management—so the products I help create are market-ready and built for sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Beginner

Work Experience

Manager Consultant - Marketing & Design Development at DMS Sourcing, Colombo, Sri Lanka

December 1, 2025 - July 31, 2026

Led marketing and design development initiatives, aligning client product portfolios with brand strategies and evolving market trends. Managed supplier relationships and sourcing strategies to support timely delivery, quality compliance, and cost efficiency.

Manager Consultant – Marketing & Business Promotion (Part-Time / Freelance) at Ceylon Logistics, Colombo, Sri Lanka

December 1, 2024 - Present

Developed and executed marketing strategies for the logistics and shipping market to increase brand visibility and customer engagement. Coordinated promotional events and trade show participation to strengthen business relationships; supported ongoing product development and marketing campaigns to improve positioning and competitiveness.

Production and Sales Specialist at Martin’s Logistics, Achern, Germany

September 1, 2023 - October 31, 2024

Handled transport reservation through customs clearance to ensure operational continuity and timely deliveries. Maintained inventory oversight, documented stock movements, and tracked KPIs to improve efficiency and reduce discrepancies. Managed customer communications, invoicing, and documentation to ensure accuracy and policy compliance.

Marketing and Business Promotion (Freelance) at TRICO SHIPPING UG, Berlin, Germany

December 1, 2022 - August 31, 2023

Created and delivered marketing and business promotion strategies for the logistics and shipping sector, improving brand visibility and customer engagement. Led digital and social media marketing initiatives; designed promotional collateral such as flyers and digital content for campaigns and trade show participation.

Assistant Manager - Design & Brand Development at MAS Intimates, Colombo, Sri Lanka

April 1, 2013 - October 31, 2022

Led the end-to-end launch of 'Ultimo' lingerie brand for full-figured South Asian women, from market analysis and brand positioning to delivery of a complete portfolio across lingerie, sleepwear, and activewear. Managed international collection development from concept design to bulk production for outerwear, sleepwear, activewear, kidswear, shapewear, and lingerie. Developed collections for global brands including Marks & Spencer, Calvin Klein, Victoria's Secret/PINK, DIM, Lane Bryant, and Tommy Hilfiger; partnered with R&D to drive innovation using advanced printing, silicon applications, injection moulding, washing techniques, and embellishments. Applied LEAN process mapping to streamline sampling and production workflows, collaborating with suppliers to optimize sourcing for cost savings while maintaining consistent quality. Mentored design teams and maintained global sample quality standards.

Senior Fashion Designer at MAS Intimates, Colombo, Sri Lanka

April 1, 2011 - April 30, 2013

Directed design development for international collections, ensuring alignment with global market trends and consumer expectations. Worked with international buyers and suppliers to refine product specifications, supporting timely delivery and quality compliance.

Designer – Fashion at MAS Intimates, Colombo, Sri Lanka

August 1, 2007 - April 30, 2011

Designed fashion collections across intimates and apparel, turning trend research into commercially viable, market-ready ranges. Collaborated with cross-functional product development teams to meet brand standards, quality requirements, and production feasibility.