Olubade Taye Esther

Develop social media and paid-media strategies for a Saudi luxury fashion brand targeting Saudi Arabia and the GCC. Conduct audience, competitor, and market research; develop Meta and TikTok advertising strategies; support audience segmentation, creative testing, targeting, and campaign structure; analyse content performance; identify growth opportunities; support community growth and influencer research; and develop KPI tracking and reporting.

Conduct community-based market research across Reddit, Facebook, and niche online communities for a U.S.-based consulting firm. Identify lead-generation opportunities across New Jersey, Pennsylvania, and Michigan; evaluate audience fit, engagement, moderation policies, and compliance requirements; and produce Community Research Maps with strategic recommendations. The successful delivery of the initial project resulted in an ongoing monthly retainer.

Managed online communities and customer engagement, responded promptly to customer messages and comments, maintained a consistent brand voice, and collaborated with marketing initiatives to improve audience engagement.