Abdul Bassit

Run a Dubai-based social media and content creation business focused on strengthening digital presence for brands. Manage social media and digital promotion to improve visibility, engagement, customer reach, and sales. Create and produce video and visual content from concept and planning through shooting, editing, publishing, and promotion. Develop platform-relevant social content aligned with trends, audience behavior, and business objectives, using AI-powered creative tools to enhance output. Support brand awareness, lead generation, and commercial growth through hands-on content creation and digital marketing expertise, while building a creator portfolio emphasizing cinematic, social-first storytelling.

Owned end-to-end online campaign management for multiple clients across digital channels. Built digital strategy and budget recommendations, created media plans, and executed campaigns across social media, Google/Search, Display/Programmatic, websites, mobile, and e-commerce. Planned creative requirements and coordinated delivery of content assets (images and videos) with internal and creative teams. Managed campaign performance against KPIs and ROI by optimizing targeting, media allocation, and lead generation to improve conversions. Collaborated with account directors, developers, creative teams, publishers, and partners to launch campaigns, manage integrations, and deliver reporting, while maintaining client relationships and identifying opportunities to improve traffic, brand awareness, digital performance, and advertising revenue.