Sophie Monteil

Managed advertising and growth initiatives across Meta/Google Ads, combined with SEO and funnel-building to drive conversion improvements. Delivered digital project management for campaigns (end-to-end lifecycle), coordinating workflows between creative and technical teams, tracking roadmaps, resources, and milestones for international stakeholders. Provided strategic consulting for cross-border e-commerce operations, including advising on implementation of Delivered Duty Paid (DDP) to streamline shipping and remove purchasing barriers for international customers. Built and optimized conversion funnels with CRO, and supported multi-market expansion through paid media management. SEO: restructured technical and content SEO, growing organic traffic from 3,500 to 21,600 monthly unique visitors in 8 months. Email marketing: automated Shopify email flows that generated an additional 12% in revenue.

Led e-commerce and web conversion improvements by auditing and revamping Shopify front-end UX and product pages to maximize conversion rate and reduce checkout friction. Managed multi-market Meta Ads expansion for international DNV/DTC growth, doubling order volume and increasing international revenue. Coordinated end-to-end web deployment for multiple new business launches, from brand structuring and acquisition/prospecting campaign support to operational rollouts. Designed conversion-optimized corporate sites and e-commerce stores (WordPress, Shopify), created custom sales pipelines for B2B and B2C, and integrated marketing automation flows. Managed Google Ads prospecting and data-driven email sequences to initiate sales, and supported SEO/content management by implementing technical optimizations and creating targeted content. Contributed to recruitment and hands-on training to ensure post-launch operational sustainability.