Iqra Bibi

Developed social media strategies aligned with brand objectives, audience needs, and campaign goals. Built and managed content calendars to keep consistent posting and timely campaign delivery. Directed creative concepts for static posts, carousels, promotional creatives, and short-form video visuals. Created AI-assisted images and videos and integrated generative AI into the production workflow while maintaining brand tone in captions and copy. Designed and reviewed social media assets for visual quality, including typography, layout, composition, and branding requirements for different platforms. Used insights from audience and content performance to refine future content planning and creative direction. Collaborated with stakeholders to deliver completed assets within deadlines for campaigns and ongoing social media activity.