Shadab Zaid
I am a Digital Marketing Specialist with more than three years of experience helping businesses grow through paid advertising, social media marketing, and well-executed digital campaigns.
About
I am a Digital Marketing Specialist with more than three years of experience helping businesses grow through paid advertising, social media marketing, and well-executed digital campaigns. I have supported the growth of a hospitality and travel-tech startup from an early stage, managing campaigns across Meta, Google, YouTube, and LinkedIn while keeping business goals, lead quality, and performance outcomes in focus.
I enjoy combining audience insights, creative collaboration, budget management, and performance analysis to build stronger campaigns. I work closely with creative, sales, and operations teams, stay updated on AI-driven marketing and platform changes, and use reporting and optimization to support smarter decisions and sustainable brand growth.
- 5 years' experience
- Joined October 2026
Languages
- EnglishAdvanced
- HindiFluent
- UrduAdvanced
- ArabicBeginner
Industry experience
- Travel & Hospitality
- Software & Internet
- Real Estate & Construction
More experts in Dubai, United Arab Emirates
Work experience
Supported the growth of a hospitality and travel-tech startup from an early stage by leading end-to-end digital marketing campaigns. Managed campaigns across Meta, Google, YouTube, and LinkedIn, including planning, execution, budgeting, targeting, pacing, and performance optimization. Defined audiences and campaign direction while collaborating with creative and social teams on messaging, content, and campaign concepts. Coordinated with sales and operations teams to align marketing with pricing, availability, and business priorities. Prepared weekly and monthly performance reports, monitored industry and platform changes, coordinated influencer and external partner campaigns, and worked to improve CPA, CPL, ROAS, inquiry volume, and lead quality.
Ran digital marketing campaigns for international clients through freelance platforms. Managed advertising, audience targeting, campaign execution, performance reporting, lead generation, and social media promotions according to client requirements.
Assisted with social media marketing and digital campaigns for real estate projects. Supported performance reporting, market research, campaign coordination, and collaboration with internal teams.
Certifications and awards
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