Anurag Shukla

Managed 30+ Google Ads accounts for local businesses in Australia, optimizing Search and Performance Max campaigns to reduce Cost Per Acquisition (CPA) and generate high-quality leads. Administered daily ad budgets of $5,000–$10,000 across multiple clients, improving campaign efficiency and performance. Leveraged Claude and ChatGPT for research, performance analysis, and optimization recommendations. Conducted keyword, market, and competitor research to uncover growth opportunities and improve targeting. Implemented and maintained conversion tracking through Google Tag Manager (including lead, phone call, and key conversion actions). Audited and optimized websites and landing pages to improve user experience, campaign relevance, and Google Ads Quality Score, including regular ad copy/asset updates, negative keyword exclusions, and A/B testing. Produced monthly performance reports with insights and recommendations.

Managed 30+ Google Ads accounts for local businesses across Australia, optimizing Search and Performance Max to reduce CPA and generate high-quality leads. Supported daily budgets ranging from $5,000 to $10,000 across multiple clients. Conducted keyword research and competitive/ad performance analysis, optimized bids/targeting, and maintained conversion tracking using Google Tag Manager to track leads, calls, and key actions. Performed ongoing landing page audits and regular ad copy/asset updates with A/B testing, and delivered monthly performance reports and optimization recommendations.

Managed B2C Meta Ads sales and traffic campaigns across Sweden, Germany, and Spain with a strong focus on revenue growth and scalable performance. Executed B2C Google Ads campaigns (Search, Shopping, Performance Max) for Sweden and Spain, optimizing for lead quality and efficiency. Ran B2B lead generation via Meta Ads targeting bulk order buyers in Sweden. Conducted market, competitor, and audience research to guide targeting and creative strategy. Performed keyword research using Google Keyword Planner and SEMrush to support search and shopping campaigns.