KAASHIF AMIRIB

Founding member and part of the account management team reporting to the CEO/founder. Own end-to-end client servicing and account strategy across research, paid media, social media, and integrated campaign planning. Define creative direction and oversee production, website development, and influencer marketing workstreams. Drive upselling and account growth, generating incremental billing of approximately ₹10 lakh. Oversee day-to-day agency operations and manage creative and business teams with direct founder reporting.

Managed key accounts including Kotak Mahindra Bank, Titan International Brands, AB InBev, Foot Locker, and Old Spice. Led AB InBev India’s full website redesign, improving UX/UI architecture and driving a 25% increase in site engagement within three months of launch. Managed Meta Ads and Google Ads analytics and produced monthly/quarterly performance reports with optimization recommendations. Coordinated influencer collaborations and brand activations, driving a 75% uplift in digital engagement for Kotak Mahindra Bank and Old Spice. Supported GTM strategy for Gits Food Products and contributed to pitches and cross-account creative projects. Directed end-to-end in-house photo and video shoots, ensuring on-time delivery and brand consistency.

Owned full-cycle website development for The Coffee Bean & Tea Leaf using Figma and Shopify (mobile and desktop), ensuring legal compliance, security standards, and accessibility (WCAG). Supported Meta Ads and Google Ads execution including budget allocation, audience segmentation, KPI tracking, and performance reporting. Developed and executed an annual social media content strategy that increased positive brand sentiment by 13% within 12 months. Rolled out franchise brand guidelines to 21+ locations and improved local SEO via Google My Business setup and optimization, increasing customer reviews. Directed owned-channel social media content, scheduling, community management, and sentiment tracking.