CALEB WEBSTER

I’m Caleb Webster, a social media strategist and content creator based in Johannesburg, where I combine creative thinking with hands-on execution to help brands grow. I translate business goals and audience needs into platform-ready content, everything from Reels and short-form video to captions and branded visuals that stay true to the brand voice.

I also work with performance insights to keep improving what we post. By using trend and competitor research, audience engagement, and analytics, I refine content plans and optimise future output to support enquiries and conversions, while keeping the process efficient through repeatable workflows and AI-assisted ideation and production.