Thainara Cazelli
I am a public relations and influencer marketing professional with more than 12 years of experience connecting brands, creators, talent, media and culture.
About
I am a public relations and influencer marketing professional with more than 12 years of experience connecting brands, creators, talent, media and culture. I have led reputation, communications, talent relations and high-profile activation projects for companies including Riachuelo, Nestlé, Ray-Ban and Vogue Eyewear, always with close attention to timing, discretion, audience behavior and public perception.
Today, I work as a PR and influencer marketing consultant, helping brands and creators build clear positioning, meaningful partnerships and long-term reputations. I enjoy working across stakeholders, shaping thoughtful messaging and developing responsible communication strategies that reflect cultural context, diversity and social impact.
- 10 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Retail
Work experience· 4 roles
Develops communications, influencer marketing and reputation strategies for brands and creators. Manages relationships with talent, creators, partners and stakeholders across campaigns and high-profile projects; shapes messaging with attention to reputation, cultural context and image risks; coordinates campaigns, activations and external partners; and develops responsible communications strategies focused on diversity and social impact.
Led influencer marketing, PR and content strategies for brands including Devassa, Ray-Ban, Vogue Eyewear, Dolce & Gabbana, Pringles and Milka. Managed relationships and negotiations with creators, talent, agents and partners, developed brand-aligned positioning strategies, collaborated with global and regional stakeholders across Latin American projects, and monitored campaign performance and audience response.
Built and led the company's influencer marketing function, overseeing strategy, team, creators, talent and external partners. Managed relationships with influencers and public figures across campaigns and special projects, led activations around Coachella, Lollapalooza, Rock in Rio and Carnival, developed culture-led positioning and content strategies, managed sensitive reputational situations, and helped define talent selection, contracts, deliverables and brand safety standards.
Education
Certifications and awards
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