I’m Tania Leung, a freelance Meta (Facebook/Instagram) Ads media buyer focused on lead generation, bringing 10+ years of senior project coordination experience managing budgets up to $13M.
I’m Tania Leung, a freelance Meta (Facebook/Instagram) Ads media buyer focused on lead generation, bringing 10+ years of senior project coordination experience managing budgets up to $13M. I’m known for tightening processes, finding issues through careful reconciliation, and turning insights into practical actions that improve outcomes.
I build structured paid social systems—campaign architecture, audience testing plans, creative testing matrices, and strict budget control—while keeping reporting clear for executives. Whether I’m auditing tracking, detecting budget waste, or setting kill/scale rules, I’m all about measurable performance and disciplined execution.
Sample work. The brief: design a complete Meta lead-generation campaign from scratch. What I made: full campaign architecture (objective, campaign and ad set structure), an audience plan, a creative × audience test matrix with pre-committed kill/scale rules, and budget allocation. The result: a launch-ready blueprint showing exactly how I would structure a new lead-gen account.
Sample work. The brief: show how I audit a Meta ad account end-to-end. What I made: a structured audit covering tracking setup (Pixel/events), audience overlap, budget waste, and creative fatigue — every finding prioritized by expected impact, with a fix roadmap. The result: the exact audit framework I would run in week one on any new account, so leaks get fixed before spend gets scaled.
Sample work — figures are illustrative. The brief: create the weekly report a client would actually read. What I made: a one-page format covering spend, cost per lead, what is working, what got cut, and next actions. The result: the report I would send every week, so a client always knows where their money went and what happens next.
Built Meta Ads lead-generation delivery systems including campaign architecture, audience testing plans, budget controls, and weekly performance reporting. Created audit-style documentation covering tracking setup, audience overlap, budget waste, and creative fatigue. Implemented structured creative × audience testing matrices with pre-committed kill/scale rules and prioritized improvements based on expected impact. Produced weekly reporting to support ongoing optimization and decision-making.
Managed residential development budgeting and reporting for a $13M project (56 stacked townhouses). Identified approximately $400K projected site-staffing budget allocation issues through financial reconciliation, enabling proactive management review and planning. Contributed to recovering ~6 weeks of schedule delay through improved coordination and alignment of consultants, trades, and site activities. Reconciled budgets, forecasts, invoices, progress claims, and cash flow across NetSuite, Procore, and Excel; prepared weekly/monthly executive dashboards and status reports. Supported RFQ/RFP processes, bid leveling, trade awards, change-order reviews, and monthly draw packages.
Coordinated daily construction activities for a 27-home development, including sequencing trades, tracking milestones, and responding to site conditions and inspection requirements.
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